Postgraduate Project Topics, Thesis and Dissertation
5061. Factors Affecting Customer Loyalty In Private Hospital The Case Of Amin General Hospital
Currently the health care sector in Ethiopia is operating in a higher competition. Many new hospitals have entered the health care industry. The choice of hospital by customer is increased within this competitive health care industry. Customer loyalty has become a key factor for long-term success...
5062. Achievements And Challenges In The Implementation Of Business Process Reengineering At Addis Ababa General Post Office
This research is co inducted with the objective of assessing the challenges, problems andrnachievements BPR as a public Administration and Management tool to enhance the servicernDelivery o{ public institutions as exemplified by the Ethiopia postal service with specificrnreference to {h e Addis...
5063. The Effectiveness Of Sales Promotion Tools On Purchase Decision Of Consumers The Case Of Walia Beer
In the emerging business scenario various promotional Tools are used by the marketer forrninfluencing the purchase decision of consumers. Sales promotion, is a key element ofrnpromotional mix, it has been widely used to sustain competitive advantage, increase sales andrnstimulate consumer purchase...
5064. The Effect Of Sales Promotion On Brand Image The Case Of Commercial Bank Of Ethiopia
The main purpose of this study was to assess the effect of sales promotion on brand image on the case of Commercial Bank Of Ethiopia. It assesses commercial bank of Ethiopia sales promotion mix elements usage and their effect on its brand image. The individual perception about both monetary and...
5065. The Effect Of Cause Related Marketing On Customers Attitude Case Of Eden Spring Water
Over the past 60 years, marketing has moved from being product-centric to being consumer-centric. Today we see companies expanding their focus from products to consumers to humankind issues, and where profitability is balanced with corporate responsibility. Now more and more companies use the...
5066. The Effect Of Celebrity Endorsement On Customers Usage Behaviour The Case Of Ethiopian Banking Industry
This study was intended to examine the effect of celebrity endorsements in banking industry on customers’ usage behaviour. The study used of the Ohanian source credibility model and Product match up hypothesis to formulate the conceptual framework. The study was an explanatory research and...
5067. The Impact Of Service Delivery Environment On Customer Satisfaction The Case Of Ethio Telecom Addis Ababa Enterprise Service Center
This study presents the analysis of service delivery environment dimensions on customer satisfaction in ethio telecom Addis Ababa enterprise service centers. The main objective of the study was examining the impact service delivery environment dimensions on customer satisfaction. The research used...
5068. The Effect Of Relationship Marketing Components On Customer Loyalty In Ethiopian Banking Industry The Case Of Commercial Bank Of Ethiopia And Dashen Bank S.c
The purpose of this paper was to examine the effect of relationship marketing components-trust, commitment, conflict handling, communication, and commitment on customer loyalty in Ethiopian banking industry specifically the case of Commercial bank of Ethiopia and Dashen bank S.C. A structured...
5069. Factors Determining Commercial Bank Deposit An Empirical Study On Commercial Bank Of Ethiopia
The study had looked at the potential of the country regarding deposit mobilization byrntaking CBE as evidence. The study had used both primary and secondary data. Thernprimary data is collected by a means of interview and questionnaire. The secondary datarnfor the study were the values of...
5070. Causes Implications And Remedies Of Crimes In Addis Ababa Since 1991
It is easily understandable that the problem of crime is very serious issue threatening the normal life of citizens. In AddisrnAbaba, crimes have been causing loss of lives and property. Different types of crimes were committing in the city, whichrnaffected directly many victims and their families....
5071. Anticonvulsant Activity Of 80 Methanol Extract And Solvent Fractions Of Ajuga Integrifolia Buch.-ham (lamiaceae) Leaves In Mice
Ajuga integrifolia is one of the species in the genus Ajuga that is used in the Ethiopian traditionalrnmedicine for the treatment of different ailments, including epilepsy. Thus, this study was initiatedrnto evaluate the traditional anticonvulsant use of 80% methanol leaves extract and solvent...
5072. Microbiological Safety Of Powdered Infant Formula For Infants Below Six Months Of Age In Addis Ababa Ethiopia
Background: In terms of food safety infants are considered to be one of the highest risk groupsrnbecause their resistantancy system is not wholly developed. Powdered infant formula issued inrninstances when breastfeeding is not possible or inadequate as a substitute but it is not arncompletely...
5073. Assessment Of Lipid Profile Among Diabetic And Non-diabetic Subjects With And Without Khat Chewing Habit In Adama Ethiopia
Background: The problem of dyslipidemia is high in patients with diabetes mellitus. There isrnknown evidence that abnormalities in lipid metabolism are important risk factors for increasedrnincidence of diabetes associated complications. The most important risk indicators for theserncomplications...
5074. The Effect Of Advertising On Brand Preference The Case Of Anchor Milk Is My Original Work
Measuring the impact of advertisement in consumers brand preference is very essential for every marketer. If Advertisement does not create any positive change in consumers’ brand preference; all resources such as money, time, and effort spent on advertisement will go in vain. The study aims...
5075. Assessing Youth Involvement In Peace Building The Case Of Fagita Lekoma Woreda Awi Administrative Zone Amhara National Regional State
The aim of this study is to assess youth involvement in peace building in selected kebeles of rnFagita Lekoma woreda in Amhara National Regional state. Simple descriptive research design rnwas used for the study. Simple random or lottery method and purposive sampling techniques rnwere used in order...
5076. The Effects Of Packaging On Over The Counter Medicine Buyers Behavior A Case Study In Chain Community Pharmacies Of Addis Ababa
Companies in order to create the right packaging for their products, they must understand the consumer buying process and understanding the role and the impact of packaging as a variable that can influence the purchase decision. So, by understanding what factors influence the buying behavior and...
5077. The Effect Of Internal Marketing On Employees Customer Orientation A Case Of Commercial Bank Of Ethiopia
This research paper was conducted to examine the effect of internal marketing on employees’ customer orientation in Commercial Bank of Ethiopia. To investigate such effect, most commonly used dimensions of internal marketing which were training and development, communication and motivation...
5078. The Challenges F Local Council In Promoting Good Governance The Case Of Dalocha Wereda Silte Zone Snnpr
This study aimed to assess the challenges that Dalocha wereda council faced in promoting rngood governance in the wereda. Transparency and accountability which are the core rndimensions of good governance had selected for the assessment since most complaint record rnin the wereda administrative...
5079. Teachers Production And Utilization Of Instructional Materials In The Secondary School Of Dera Woreda North Showa Oromia Regional State
The purpose of this study is to investigate Teachers’ production and utilization of instructional rnmaterials in the secondary school of Dera woreda, North Showa, Oromiya Regional State. Both rnquantitative and qualitative data were gatsshered through questionnaire, interviews and...
5080. Electronic Medical Record Utilization Its Determinant Factors And Barriers Among Health Care Providers At Selected Health Facilities In Addis Ababa Ethiopia
Background: Electronic Medical Record (EMR) is a longitudinal collection of health-relatedrninformation that can be created and managed by authorized clinicians. In Ethiopia, Electronic MedicalrnRecord is one part of the information revolution road map to transform the culture of data use....
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