Postgraduate Project Topics, Thesis and Dissertation
5101. An Assessment Of The Management Performance Of The Addis Ababa Anbassa City Bus Enterprise
The quality of life in the urban areas is directly related to the public transport. The major modesrnof public transportation in the city of Addis Ababa are buses higher or midi buses and minibusrntaxis.rnA government enterprise named Anbessa City Bus 7i"ansport Service Enterprise provides 30-rn40%...
5102. An Exploration Of The Factors Affecting Grade 9 Students In Learning Speaking Skills Addis Ababa St Marys Catholic School In Focus
The main objective of this study is to investigate the factors that may hinder the students learning speaking skills at St. Mary Catholic School, particularly in grade nine. The researcher mainly concentrated on the teacher related factors the students role, classroom and instructional material...
5103. The Impact Of Compensation And Benefit Plans On Employee Motivation A Case Of Ethiopian Roads Authority(era)
This study has been conducted in Ethiopian roads authority (ERA) to assess strengths andrnweaknesses of the organization in its compensation and benefit plans and how these plansrnaffected its employee motivation. The study was undertaken by using basically primary datarncollection instruments i.e....
5104. Effects Of Customer Relationship Management On Customers Loyalty In Baking Industry Of Ethiopia The Case Of Some Private Commercial Banks
The banking sector is one of the dynamic businesses in which the effects of the customer relationship management shall be identified. In Ethiopia, There were 16 different private commercial banks. This study has the focus to show the roles of customer relationship management, in case of some...
5105. Analyzing Marketing Mix Elements Influencing Customers Brand Preference Of Medicines In Addis Ababa
This research paper investigates the effect of marketing mix elements on customers brand preference with special reference Ethiopian pharmaceutical industry. The survey research design method was used in this study which involves using a self-design questionnaire in collecting data from 321...
5106. The Role Of Customer Relationship Management In Building Customer Loyalty The Case Of Zemen Bank S.c
The aim of this research is to determine if customer relationship management has an effect onrncustomer loyalty in the context of Ethiopia banking industry taking “Zemen Bank S.C†as a casernstudy. The underpinnings of customer relationship management orientations:...
5107. The Impact Of Selling Skills And Organizational Commitment On Salespersons Performance In Addis Ababa Real Estate Market
The objectives of this paper is to understand the influence of sales skillrndimensions, namely interpersonal, salesmanship, technical and marketingrnskills and organizational commitment on salespersons performance in AddisrnAbaba Real Estate Market. To investigate the effect of sales skills...
5108. Employee Based Brand Equity An Empirical Study On Commercial Bank Of Ethiopia
In today competitive market, it is difficult to realize a sustainable competitive advantage only from the functional benefits. With functional values lacking unique or distinctive attributes, “what is delivered is less important than how it is deliveredâ€. It is for this reason that an...
5109. Analyzing The Challenges Of Interest Free Banking Service The Case Of Selected Commercial Banks In Addis Ababa
The main objective of this study is to analyze the operational challenges of Interest-Free Banking in Ethiopian Banking Industry. It is also aimed at providing solutions to these challenges. To achieve this objective, a cross sectional data is generated from a sample of respondents, consisting of...
5110. The Effect Of Online Information Availability On Customer Satisfaction In The Ethiopian Hotel Sector
Information is the key for business or Marketing activity. The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services, and information is the key for the system the business establishments promote their business to the...
5111. Analyzing The Perception Of Employee And Customer Towards The Customer Relationship Management Practice Of Commercial Bank Of Ethiopia
Each and every interaction with a customer is an opportunity to build a lifelong relationship for a bank. To turn the customer interaction challenge into a competitive advantage, banks need a system that will help them to efficiently manage their interactions with customers. Maintaining this can be...
5112. Investigating The Factors Underlying Consumers Loyalty Of Beer Brands In Addis Ababa
Currently breweries are spending a large sum of money to attract consumers in using theirrnbrand. Customers consider certain attributes before loyal to certain beer brand. The objective ofrnthis study was to investigate underlying factors of consumers beer brand loyalty in Addis Ababa,rnEthiopia....
5113. The Effect Of Advertising And Sales Promotion On Brand Equity In The Ethiopian Beer Industry
The purpose of this study was to examine the effect of advertising and sales promotions on brand equity in the Ethiopian beer industry. The researcher came up to this objective by studying advertising from television advertising and Radio advertising perspective, as well as analyzing both monetary...
5114. Assessment Of Customer Service Quality And Its Effect On Customer Satisfaction Case Study On Ethiopian Shipping Logistics Services Enterprise (esl)
Service quality and customer satisfaction are very important concepts that companies must understand in order to remain competitive in business and hence grow. It is very important for companies to know how to measure these constructs from the consumers’ perspective in order to better...
5115. Impact Of Internal Market Orientation On Hotel Employees Satisfaction
Internal market orientation of companies is vital nowadays for success. Internal marketrnorientation is all about the coordinated activity of companies towards addressing thernneeds of their employees and satisfying those needs. Employee satisfaction brings successrnfor service provider...
5116. The Effect Of Service Quality And Service Recovery On Customer Satisfaction A Case Of Ethiopian Revenue And Customs Authority
The study focuses on examining the effect of service quality and service recovery on customerrnsatisfaction in three branches of ERCA local tax payers, by collecting data from customers in arnquestionnaire form and interview techniques. The three dimensions of service recoveryrndeveloped by Stephen...
5117. The Effect Of E-banking Services On Customer Satisfaction The Case Of Selected Commercial Banks In Ethiopia
Today almost all banks in Ethiopia are adopting e banking service system as a means of enhancing theirrnservice quality and customers satisfaction. This time customers are also evaluating their banks in thernlight of e service era. Therefore Banks should provide the level of e – banking...
5118. Customer Satisfaction And Marketing Performance Of Melka Awash Farmers Cooperatives Union In Oromia Region Of Ethiopia
The Organizations have to know the factors which affect their performance and manage these factors which effectively help them to survive & face an ever increasing competitive pressure.The purpose of this study is empirically to explore the way customer satifaction affect marketing performance.For...
5119. The Effect Of Event Marketing On The Perceived Marketing Performance Of Habesha Breweries S.c.
The purpose of this study was to examine the Effect of Event Marketing on the Marketing Performance of Habesha Breweries S.C. The study was included 385 respondents that were composed of 3 event hold in three different places in Addis Ababa. Out of which only 330 respondents’ returned...
5120. The Impact Of Brand Equity On Brand Preference Of Pharmaceutical Products By Physicians In Ethiopia
Brands have become a major player in modern society. In fact they are everywhere. They penetrate all spheres of our life: economic, social, cultural, sporting, even religion. Brands have financial value because they have created assets in the minds and hearts of customers, distributors,...
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