Postgraduate Project Topics, Thesis and Dissertation
5121. Assessment Of Service Quality And Customer Satisfaction The Case Of Ethiopian Airlines
The purpose of this paper is to assess the relationship among perceived service quality and passenger satisfaction through a case analysis of Ethiopian Airlines. A structured questionnaire was developed. A sample of 215 customers response collected out of 250 distributed, giving a valid response...
5122. Analyzing The Impact Of Advertisement On Brand Preference Of Bottled Water Companies Consumed In Addis Ababa
This study explores the impact of advertisement (print, broadcast and outdoorrnadvertisements) towards customer brand preference in the bottled water industry. Data wasrncollected from customers who regularly or occasionally use bottled water products. A samplernof 384 respondents was selected...
5123. The Effect Of Service Quality On Customer Satisfaction Case Of Abay Bank S.c
Banks play a very important role in the economic life of a nation. Although the banking industry is growing and offering various types of financial services to the public, their mere existence does not do any good unless they deliver a quality service. This study is set out to examine the effect of...
5124. The Impact Of Sales Skills On Sales Person Performance The Case Of Bgi Ethiopia
In recent years the competitiveness in Ethiopian beer industry has enormously increased specially after thernprivatization of government breweries to international well recognized breweries. Despite of room forrngrowth and additional breweries are underway to join the industry, currently breweries...
5125. Effect Of Cold Chain Management Practices On Availability Of Vaccines The Case Of Health Centers Under Addis Ababa City Administration Health Bureau
This research was designed to assess the effect of cold chain management practices onrnavailability of vaccines: the case of health centers under Addis Ababa city administration healthrnbureau. The study used a quantitative methodology with explanatory study design to generaternanswers to the...
5126. The Impact Of Service Escape On Customer-perceived Service Quality A Case Of Bank Of Abyssinia
The objective of this study was to see the impact of servicescape elements on perceived service quality in the case of Bank of Abyssinia. A questionnaire survey was administered to conveniently select 418 samples of respondents which 382 considered to be valid. Pilot test was conducted with 30...
5127. The Effect Of Internal Marketing On Customer Orientation The Case Of Cbe
Today, the competitive environment of banking industry employees' customer orientationrnis one of the most important capital and success factor of the organization. Therefore,rnknowing factors influencing customer orientation can help to develop this capital. On thisrnbasis, this study aims to...
5128. Country Of Origin Image Effect On Consumers Purchase Decision Of Electronic Products In Ethiopia
This thesis investigates the impact of Country-of-Origin image (COOI) on consumers’ purchase decision. Particularly, its objective is to explore the impact of COOI on Ethiopian consumers, when they buy electronic products originated from different countries. To this end, the literature and...
5129. Short-term Impact Of Privatization On Firm Performance In Ethiopia (the Case Of Leather Industry)
Privatization is a very recent experience in Ethiopia though it is a worldwide phenomenonrnill the past three decades. This study aimed at investigating the potential impact ofrnprivatization on the financial and operating performance of State Owned Enterprisesrn(SOEs) in the Leather sub sector as...
5130. Analysis Of The Effect Of Customer Based Brand Equity On Customer Retention A Study Of Public And Private Commercial Banks In Ethiopia
The purpose of this study is to explain the effects of consumer based brand equity dimensions on customer retention of banks in Ethiopia. A sample of 384 respondents was drawn from both public and private banks in Addis Ababa, Ethiopia where a structured questionnaire was distributed to these...
5131. Determinants Of Attitude Of Customers Towards Mobile Advertisement
The rapid increase in the usage of mobile phones in Ethiopia is not only offeringrnchannels of communication and interactivity to companies but also significantlyrninfluencing the ways in which organizations conduct their businesses and marketingrnactivities. Mobile advertising, particularly in the...
5132. Analysis Of The Effect Of Service Quality On Customer Satisfaction The Case Of Business Development Services Of Ethiopian Chamber Of Commerce And Sectoral Associations
The intention of this study is to analyze the effect of service quality dimensions on the customer satisfaction of the Business Development Services of the Ethiopian Chamber of Commerce and Sectorial Associations.rnCompetitiveness of Ethiopian businesses in the domestic and especially in the...
5133. Factors Affecting Export Performance In Ethiopia
Foreign trade in general and specially export is very essential for the overall development process of any country. However, when the case is to the Ethiopian economy, export remained at its poorest performance. Therefore, this study mainly aims at investigating the main macro and micro factors...
5134. Analysis Of The Effect Of Marketing Factors On Retailers Tyre Brand Preference In Addis Ababa
Every retailer in the market has their own brand preference. Retailers consider certain attributes before purchasing products. The objective of this study was to analyze the underlying marketing factors of brand preference among retailers in Addis Ababa. The independent variables included in this...
5135. Determinants Of Export Performance The Case Of Sesame Sector In Tigray Multipurpose Marketing Federation Cooperative
This study was prompted after observing the problem of sesame seed export in Ethiopia farmers’ cooperative the last 5 years. This fact was strengthened by the overall fall in exports in Ethiopia to other neighboring countries and the low engagement in global trade by Sub-Saharan Africa...
5136. Factors Affecting Customer Loyalty A Case Of Ethiopian Airlines
This study aimed at examining factors affecting customer loyalty within Ethiopian airlines. The research used proportional stratified random sampling. In order to select respondents from each stratum, a modified version of systematic sampling was used. Data were collected from 388 passengers of...
5137. Impact Of Service Quality On Customer Satisfaction The Case Of Commercial Bank Of Ethiopia
Quality service has become a serious issue among scholars in service given organization. Especially in the banking industry cannot be survive till satisfies its customers. This arises due to the fact that operators of the industry still find it difficult to understand what customer needs are at a...
5138. Effect Of Sales Promotion Benefits On Customer Loyalty Of Beer Brands In Addis Ababa
The benefits that is associated with sales promotion is becoming an issue for many buyers even to loyal customers of specific brand. This study was conducted to examine the Effect of sales promotion benefits in creating loyal customer. These benefits are broadly divided as to utilitarian...
5139. Factors Hindering Students English Interaction In Eslefl Speaking Classroom - Wolaita Soddo Preparatory School Grade -11 In Focus
The aim of this study was to investigate factors hindering students' English interaction inrnESL/EFL speaking classroom with particular reference to grade 11 of Wolaita SoddornPreparatory School. Also, the causes that account for these factors were attempted to bernexamined. Therefore, the study...
5140. The Impact Of Customer Relationship Management (crm) On Brand Equity (the Case Of Nile Insurance Company (s.c.)
The main objective of the study is to examine the impact of Customer relationship managementrnon brand equity in one of the private insurance companies in Ethiopia Nile Insurance sharernCompany. The research is descriptive and correlational and done using both qualitative andrnquantitative data...
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