Postgraduate Project Topics, Thesis and Dissertation
5141. The Effects Of Sales Promotion On Brand Equity Assessment Of Walia Beer Brand Management Practice
Powerful sales promotion activities are among the key equipment of tools in building brand equity in organization. However, the main challenge is knowing different effect of sales promotion activities on one’s brand equity. The purpose of this research was to study the relationship between...
5142. Factors Affecting Effectiveness Of Facility Management In The Case Of Commercial Bank Of Ethiopia
Effective, Efficient and Comfortable working environment improves perceived satisfaction of facility users, their quality of work life and their wellbeing which in turn improves their performance to achieving organizational goals Thus, to gauge the effectiveness of facility management, it is...
5143. Evaluation Of The Design And Implementation Of Decentralized Billing System Project And Its Impact On Change Management Process. A Case Study Of Eepco.
The intention of any change is to move an organization from its current state to a more desirablernstate. However, pursuing change and transforming organizations is hard work. Many changerninitiatives fail because either culture do not ready to accept change or the change process was...
5144. Factors Affecting The Effectiveness Of Celebrity Endorsed Advertisements The Context Of Ethiopian Banking Industry
The purpose of this study is to examine the factors that affect effectiveness of celebrity endorsement advertisements. Trustworthiness, expertise, physical attractiveness and celebrity product match-up has been examined as the potential factors that affected purchase intention to use bank services....
5145. The Effect Of Marketing Mix Elements Program On Brand Loyalty The Case Of Ethiopian Airlines
This study was intended to examine the effects of marketing mix elements programrnon brand loyalty in context to Ethiopian Airlines S.c. as the leading Pan African airrnline and as its vision to be the world class airline in its 15 years strategic plan, thernairline is facing a tough competition...
5146. Assessing The Effectiveness Of Marketing Strategy In The Case Of Bank Of Abyssinia
When it comes to marketing strategies, most people spontaneously think about the 4P (Product, Price, Place, and Promotion). Market segmentation and the identification of target markets, however, are an important element of each marketing strategy. These are the basis for determining any particular...
5147. Integrated Grammar Instruction An Alternative Approach In Efl Classrooms On Oral Accuracy And Fluency
The main purpose of the study was to investigate to what extent the integrated-communicative grammar instructional approach would improve the students oral grammatical accuracy and fluency (information density and speech coherence), if at all it does? A descriptive case study design was employed...
5148. Skilled Manpower Turnover And Its Management The Case Of Ethiopian Roads Authority
Employee turnover is an important and pervasive feature of the labor market.rnEmployee turnover affects both workers and the firms. Workers experience disruption, the needrnto learn new job-specific skills and find different career prospects. Firms suffer the loss of job specificrnskills,...
5149. Project Work On Trademarks In Ethiopia Awareness Infringement And Potential Solutions
In the objective to identify the level of awareness among businesses aboutrntrademarks and their infringement, this paper reveals the general overview ofrntrademarks in Ethiopia. It discusses the relevant laws and concerned governmentrnbodies with trademark registration and arbitration of...
5150. A Critical Analysis Of Ethno-linguistic Diversity Discourses In Ethiopian Government Universities
This dissertation is concerned with the way ethnic and linguistic categories are sustained in therndaily talk of university students. Language contact and its social consequences in the universitiesrnare discussed in an attempt to shed light on ethno linguistic diversity discourses.rnI argue...
5151. Assessment Of The Role Of Csos In The Development Or Democratic Political Culture In Ethiopia
The purpose of this study was to assess the role of CSOs in the development of democraticrnpolitical culture in Ethiopia. Descriptive survey method was used to attain the objective of thernstudy. The study was conducted by using 27 CSOs engaged in the development of democraticrnpolitical culture of...
5152. A Study On The Prevalence Of English Language Classroom Anxiety With A Particular Reference To Grade 9 (nine) At Aman Secondary School In Bench Maji Zone
The main objective of this study was to investigate the prevalence of foreign language/ secondrnlanguage classroom anxiety at grade 9 (nine) secondary school students. To this end, a total ofrn142 grade 9 (nine) students were selected from Aman secondary school. Data collection for thisrnstudy...
5153. Effectiveness Of Decision Urban Residential And Investment Land Allocation The Case Of Sebeta Town
In some ways we can describe decision making as the most common human activity.rnAlmost every thing that we do involves decision. Viewed in other way, this indeedrnimplies that we have developed many innate mechanisms for effective intuitive decisionrnmaking in our best interest. However, some...
5154. An Analysis Of The Cause And Impact Of Corruption And Anti-corruption Movement A Case Study Of Bahir Dar City Administration. (1996-1999 E.c.)
This thesis analyzes the cause and impact of corruption; and the anti-corruption movelllent illrnBahir-Dar city Adminislmtion from 1996 up to 1999 e. c. to this effect data have been collectedrnthrough both closed and open ended questionnaire from five randomly selected kebelernadministrations; and...
5155. Industrial Waste And Urban Communities Addis Ababa The Case Of Akaki Kaliti And Kolfe Keranio Sub Cities
Most industrial establishments in Addis Ababa discharge their wastes into the nearby rivers or onrnopen spaces. The urban communities, who live adjacent to industries, face health problems due tornindustrial wastes. The study took two sub cities in Addis Ababa region. These are Akaki kalitirnand...
5156. Item Analysis Of English Language University Entrance Examination In Ethiopia 2005 Exam In Focus
The main purpose of this study was to examine the effectiveness of the items of 2005 E.C university entrance examination of English language based on the parameters of facility value and discrimination index. The study has used descriptive research design concerned with the quantitative methods...
5157. Investigating The Practice Of Learner-centered Approach In Efl Classes
Despite Ethiopia's efforts to formulate a commendable competition law and an effective enforcement mechanism tackling anti competitive practices, including abuse of market dominance, the country has been experiencing various abuses of market dominance cases in many sectors. In the Banking sector,...
5158. The Competition Law And Institutional Framework For Prohibition Of Abuse Of Market Dominance In The Banking Sector In Ethiopia
Despite Ethiopia's efforts to formulate a commendable competition law and an effective enforcement mechanism tackling anti competitive practices, including abuse of market dominance, the country has been experiencing various abuses of market dominance cases in many sectors. In the Banking sector,...
5159. The Protection Against Enforced Disappearance In Ethiopia
Enforced disappearance (ED) is a longstanding but neglected problem in Ethiopia. There are outstanding cases of disappearance that remain unresolved to date. This research analyzes the protection against ED under the current legal regime of Ethiopia. The research employed a hybrid of both doctrinal...
5160. Practices Of Religious Tourism Development At Adadi Mariam Rock Hewn Church South West Of Addis Ababa
Religious tourism is a form of tourism in which tourists are engaged initially for religiousrnpurposes and it expresses the desire of people to move from their place of residence to anotherrnplace they considered as sacred. This thesis focuses on assessing the practice of religiousrntourism...
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