The package tour is the core product of tour operators. It is an under-researched theme in anrnEthiopian context. This study is conducted to explore a package tour design in Ethiopia. Bothrnprimary and secondary data were produced by employing qualitative methods. Purposivernsampling techniques were used to select interviewees and focus group discussion participants.rnThe main data gathering tool used in this study was an in-depth interview conducted byrntelephone conversation. Focus group discussion was used to triangulate and to substantiate therninterview results. The collected data were analyzed and presented thematically using arnqualitative approach. The research findings show that Ethiopian tour operators offer highlyrnstandardized and homogenous package tours. Mainly two types of package tours are developed;rnregular and tailor-made package tours. Additionally, tour operators do not buy travelrncomponents in bulk rather they assemble upon request or when they have confirmed departures.rnBesides, the findings indicated that the characteristics of the Ethiopia package tour; sells arerndepended on the success of source market outbound tour operators, on the online presence ofrncompany product, and staff expertise, package sales are at peak on high tourism season, andrnpackage tours are also highly-price sensitive. The finding has addressed issues to consider byrntour operators to design package tours such as; destinations knowledge, innovation andrncreativity, information technology, marketing, and communications are significant for packagerntour design. The study also reveals factors related tourists and destinations in package tourrndesign. These include; unable to meet tourist preferences, destinations tourism infrastructure,rnand tour operators' skills and experience to design and develop package tours. The studyrnidentified the unique activities added or included in the package tour such as; dining at therncultural restaurant, Amharic language lessons, dressing in traditional Ethiopian clothes,rncooking at household, and activities at the farm. The study reveals also tour operator'srnrelationship with tourism business firms. Tour operators have a stringent relationship with localrnguides and attractions site and a smooth and formal with hoteliers, car rental firms, and tourrnoperators. This study has addressed the significance of tour operators in the development ofrnpackage tours and recommendations are forwarded for the tour operators on how to design arnviable package tour as well as other stakeholders towards tourism business development inrnEthiopia.