Assessment Of Tourists Satisfaction The Case Of Hawassa City Resort Hotels Hawassa Ethiopia

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One of the biggest contemporary challenges of management in tourism service industriesrnis providing and maintaining tourist satisfaction. This study focuses on the tourist'srnsatisfaction in resort hotels categories in Hawassa city. The content analysis isrndetermining Ihe exlent of the lourist's salis faction wilh Ihe value of resorl hotelsrnindustries and also Ihe way of delivelY for the tOllrisl. The overwhelming lourists demandrnfor quality products and services has become in recent years increasingly evident to thernprofessionals in Ihe tourism and resort holels indllSllY. Among all lourisls' demands,rnproduct and service quality has been increasingly recognized as a critical factor in thernsuccess of any tourism business. In Ihis study, Ihe researcher has IIsed analYlicalrndescriplive type of research (qualilative and quanlilative research approach) andrndifferenl dala colleclion inslruments (like queslionnaire, interview, and parlicipantrnobservalion) methods Ihal can give effeclive relevanl inforll1alion. To analyze Ihe datarnseries, servequalmodel was IIsed for expeClalion of service quality and perceived servicernquality measurement with relationship of determining factors for the level of tourisl 'srnsalisfaclion in resort hOlels 10 be drawn allention in 10 this. Finally Ihe researcherrnconclude Ihal in Ihe cily of Hawassa resort hotels 10llrisls are satisfied through productrnand quality service of the resort hOlels because Ihe perceived product and quality servicernamollnt was greater than 10llrist expectation and also resort hotels standard factors arernhighly affected tourists satisfaction.rnKeywords: Tourists, satis/aclions, Perceived, Expeclalion, Products and service qualilyrnwith relalionship.

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Assessment Of Tourists Satisfaction The Case Of Hawassa City Resort Hotels Hawassa Ethiopia

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