Social media is being transforming human communication and becomes the big elephant in thernroom. Social media enabled organizations to conduct interactive communication with theirrncustomers and public at large .Particularly business organizations set up social media channelsrnwhich allow them to deliver contents directly to the online community gathered around theirrnbrand. The objective of this study was to conduct assessments on content of posts and socialrnmedia response associated with published posts. Facebook pages of Commercial Bank ofrnEthiopia and Cooperative Bank of Oromia were purposefully selected and content analysis wasrnperformed on sample of 400 posts published over 6 months time. Qualitative and quantitativerncontent analysis showed that significant majority of posts had promotional informational valuesrnwhich potentially could fulfill Remunerative needs of social media users though these posts werernPublished with business motives. The two banks Facebook pages also published posts that fulfillrneducational and social integrative needs of online community. It is observed that posts with lessrnpromotional information and posts reporting social, cultural and current issues generatedrnhigher engagements from the audience .Posts formed by richer medias such as pictures werernfound dominant and more engaging than posts formed by texts . The analysis generallyrnindicated the post having remunerative content were less effective in generating social mediarnengagement. Applying richer media particularly pictures in the posts have increased socialrnmedia engagements. To increase social media userâ€™s engagement and ensure effective socialrnmedia platform the study recommends the introduction of contents that could fulfill the socialrnmedia userâ€™s need of entertainment.