This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls

TABLE OF CONTENT

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGMENT V

ABSTRACT VI

TABLE OF CONTENT VII

CHAPTER ONE INTRODUCTION

1.1 THE HISTORY OF NIGERIAN AIRWAYS 7

1.2 THE OBJECTIVES OF NIGERIAN AIRWAYS8

1.3 STATEMENT OF RESEARCH PROBLEM 10

1.4 OBJECTIVES OF THE STUDY 12

1.5 SIGNIFICANCE OF THE STUDY 13

1.6 RESEARCH QUESTIONS 14

1.7 RESEARCH HYPOTHESIS/NULL HYPOTHESIS15

1.8 DEFINITION OF TERMS –CONCEPTUAL 16

1.9 DEFINITION OF TERMS OPERATIONAL 17

1.10 ASSUMPTION 18

1.11 LIMITATIONS OF THE STUDY 18

CHAPTER TWO

2.1 THE ORIGIN AND CONCEPT OF

PUBLIC RELATIONS 20

2.2 THE PLACE OF PUBLIC RELATIONS IN AN ORGANISATION 20

2.3 CORPORATE PUBLICS 24

2.4 CORPORATE IMAGE 31

2.5 SOCIAL RESPONSIBILITY 34

2.6 THE PUBLIC RELATIONS PRACTITIONER 38

2.7 SUMMARY OF LITERATURE REVIEW 40

CHAPTER THREE

3.1 RESEARCH METHOD 43

3.2 RESEARCH DESIGN 43

3.3 POPULATION AND SAMPLE 44

3.4 MEASURING INSTRUMENT 44

3.5 ANALYSIS 46

CHAPTER FOUR 47

CHAPTER FIVE

5.1 SUMMARY 62

5.2 RECOMMENDATIONS 63

5.3 CONCLUSION 65

BIBLIOGRAPHY 67

CHAPTER ONE

INTRODUCTION

In any organization, the need to maintain the image of the organization is of great importance hence this study surveys the role of public relations in building corporate image. It set out to find out whether Nigerian Airways Enugu, has in any way established rapport and good will in the course of its dealings with the various publics. It will also identify whether the customers are satisfied with the services of the organization. This study will also x-ray how far the public relations roles has helped or will help to co-ordinate the organization and its various publics. If the publics perception of the Nigerian Airways image when determined is bad, then the researcher would be in a position to advise and make necessary recommendations that will enhance its image. More so the study will contribute to the knowledge of generality of Nigerians in their guest for enhancement of corporate image in government parastatals.

Nigerian Airways is a public corporation and business enterprise and as such is required to succeed. As a public institute devoted to the servicing of the public interest it must have the interest of its publics as a major consideration in the bid to achieve public co-operation and acceptance. As a business institution, the Nigerian Airways must use business principles to operate in such a way that it becomes economically independence against crumbling.

Against this background, Nigerian Airways instituted the public relations department to help foster the activities of the organization in order to achieve its aims and objectives. This is so because no business oriented organization can make any meaningful achievement without the help and use of a public relations practitioner. It is easily identifiable that the basic philosophy underlying public relations practice is of prime importance in all spheres of activities. The public relations man engages himself in doing good and trying to get credit for the good he has done. This involves wining friend keeping them and influencing them as well as others. It also involves looking good by building and sustaining good image or good will through good deeds that will win favourable considerations for Nigerian Airways Enugu among members of the public.

Public relations, by definition according to Frank Jefeckins states that public relations is the process of assessing consumer wants, establishing communication, fostering goodwill so that the consumer wants or needs can be profitably satisfied”.

Another definition according to the editors of public relations news states that public relations is a “a philosophy and function of management, which evaluates public attitudes, identifies the polices of an individual or organization with public interest and execute a programme of actions to earn public understanding and acceptance”

From these definitions, it is obvious that the public relations man blends the public interest with that of the organization for optimal achievement. It also identifies the need for the public relations man to evaluate the public attitude and conception of the organization with the aim of attaining and eliciting favourable actions where necessary.

As a matter of fact, Nigerian Airways Enugu cannot exist in a vacuum. It cannot grow it is neglects the existence of its publics. It must function as an institution ready to communicate effectively with its