This study assessed the Monitoring and Evaluation practice of projects implemented by flower farms in Batu town with an objective of investigating their current project monitoring and evaluation practice, assessing the factors influencing monitoring and evaluation system and identify the challenges and strategies of conducting proper M&E as most of the projects M&E effectiveness was influenced by different factors and challenges.rnThe Project M&E practice of the companies was assessed based on the four basic influencing factors of M&E System: Planning, Implementation, stakeholdersâ€Ÿ participation and communication elements. The research design employed is descriptive research and the data type is quantitative and qualitative data collected using questionnaire and key informant interview.rnThe target population consists of 38 individuals who were responsible for Project Planning, Implementation and M&E. From the population, 30 individualsâ€Ÿ filled questionnaires and 8 individuals interviewed which were selected using purposive non probability sampling techniques and the data was analyzed using SPSS version 24.rnThe research showed that project M&E practices and systems of the companiesâ€Ÿ were not in good level and effective enough. Their practices were not to the level of expectations and satisfactions of stakeholders, especially the beneficiaries. Their M&E practices and systems in regards to planning, implementations, participations and communication were low. There was no M&E unit, skilled personnel, and proper Monitoring tools. Therefore, in order to strengthen the M&E practice of the companies, this study recommends that to set a unit responsible for M&E with the necessary knowledge, skills and tools. Moreover, the participation of stake holders, practical strategies with a proper planning and implementation will be key for effective project M&E.