Condom Social Marketing And Hivaids Prevention A Study On Commercial Sex Workers Perception And Usage Patterns Of Condoms In Some Selected Cities Of Ethiopia

The study aimed at assessing the role of condom social marketing for the prevention ofrnHI VIA IDS among Commercial Sex Workers in some selected areas of Addis Ababa andrnselected cities which found around Addis Ababa. It has aflempted to assess the role ofrncondom social marketing with reference to its four Ps. Association of condom utilizationrnwith independent variables i.e. age, education, amount charged per encounter,rnplace/availability, price, information and promotion of condom social marketing towardsrncondom use was also determined. 203 subjects were selected using conveniencernsampling. And data were obtained from the subjects using self administeredrnquestionnaire. And then a descriptive analysis was done. Chi-square analysis was alsornmade to see the association between condom utilization with independent variables.rnAccording to the respondent 's experience, practice ofCSM organization was found to berngood but it has less impact for the consistent utilization of condom. Commercial SexrnWorkers condom perception was found not in a strong position. Positive association wasrnobtained between condom usage and the determinant factors which have contribution torncondom utilization. Based on the conclusions drawn from the analysis, possiblernrecommendations were forwarded.

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