THE BASES FOR EFFECTIVE MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS 2
ABSTRACT
Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical...
THE BASES FOR EFFECTIVE MARKET SEGMENTATION IN A SERVICE ORGANIZATION IN ENUGU METROPOLIS
ABSTRACT
Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location,...
EFFECTIVE MARKETING STRATEGIES IN IMPROVING PERFORMANCE OF NON-DURABLE CONSUMER PRODUCTS
ABSTRACT
Marketing has been identified as an interesting fascinating and dynamic field. It is to a great extent to all embracing and evolving process of very organization and of every business world....
AN EVALUATION OF THE BRAND MANAGEMENT STRATEGIES ADOPTED BY NIGERIAN BREWERIES PLC
ABSTRACT
This study was carried out by the research to examine and ascertain an evaluation of the brand management strategies adopted by Nigerian breweries plc. The study examine the twin problems of...
AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN CONSUMER PRODUCTS INDUSTRIES IN NIGERIA
ABSTRACT
This study was on “An Evaluation Of Product Positioning Strategies In Consumer Products Industries In Nigeria (A Case Study Of Unilever Nigeria Plc Operation In Enugu...
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A product has defined by the American marketing association as any things can be differed to a market for attention acquisition or consumption including physical objects, service, personalities organization and...
THE IMPACT OF DISTRIBUTION ON THE SALES VOLUME OF SOFT DRINKS INDUSTRY
ABSTRACT
A research topic on “The Impact of Distribution on the Sales Volume of Soft drinks Industry (A Case Study of Nigeria Bottling Company Plc, Enugu). The study as other forth coming researchers. The population...
THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A CASE STUDY OF ROYAL ARK HOTEL LIMITED
ABSTRACT
The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited...
SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY.
ABSTRACT
This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives.
To find out the impact of...
PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA – A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT
ABSTRACT
This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end...
ABSTRACT
Marketing is the anticipation management, which satisfies human wants through exchange process. The system of marketing of insurance service in universal banking environmental by the central bank of Nigeria, in January 2001, in its monetary and fiscal policy guidance, as response...
THE LIMITATIONS OF PUBLIC RELATIONS PRACTICEIN DEVELOPING COUNTRIES
ABSTRACT The study recognises that there are limitations to effective public relations practice in developing countries. There is grossly under utilization of the potent instrument of public relations. The objectives of...
SALES PROMOTION IS IMPORTANT TO NIGERIAN ECONOMY.
CASE STUDY OF COCA-COLA PLC.
ABSTRACT
This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives.
...
CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE IN ENUGU METROPOLIS
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
This study is more concern on the CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGES IN...
PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERIES
INDUSTRIES
(A STUDY OF NIGERIA BREWERIES PLC ENUGU)
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
A product has defined by the American marketing association as any things can be differed to a market for...
THE ROLE OF NATIONAL AGENCY FOR FOOD AND DRUG ADMINISTRATION AND CONTROL (NAFDAC) IN CONSUMER PROTECTION IN NIGERIA
(A CASE STUDY OF SOME SELECTED PURE WATER BOTTLING FIRMS IN ENUGU)
TABLE OF...
ABSTRACT
This research work titled THE ROLE OF MARKETING PLANNING IN THE MARKETING OF COMPUTER PRODUCTS A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following...
ABSTRACT
This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data...
THE PROBLEMS OF MARKETING AGRICULTURAL PRODUCTS IN ABAKALIKI IN EBONYI STATE
(A CASE STUDY OF EZILO)
ABSTRACT
The study on “problems of marketing agriculture products in Abakaliki Ezilo local government area was carried out to investigate the problems militating against...
THE INFLUENCE OF TELEVISION ADVERTING ON CONSUMER’S DEMAND FOR SOFT DRINK.
( A CASE STUDY OF SEVEN-UP BOTTLING COMPANY IN ENUGU METROPOLIS)
ABSTRACT
This research study focused on the influence of televisions adverting on consumers demand...