PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) 2
ABSTRACT
This research work is centered on the Problems and Prospects of Marketing in...
PRICING OF STAPLE FOOD PRODUCT IN ENUGU STATE PROBLEMS AND PROSPECTS
ABSTRACT
This studying is an investigation of the pricing of staple food products in Abakpa – Nike Market in Enugu State.
Price as a matter of fact is as important as product itself. It is as...
MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS, A CASE STUDY OF MAC – DAVOS HOTEL ENUGU 2
ABSTRACT
Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an...
MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED)
ABSTRACTS
Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks?
It is as a result of this research work...
MARKETING AND DISTRIBUTION OF FERTILIZER IN NIGERIA
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
There is no doubt that inorganic fertilizers have achieved a relatively high degree of adoption...
MARKET POTENTIAL OF BREAD PRODUCED FROM MAIZE FLOUR
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Survival was the watchword of many manufacturing companies in the country as the effect of the high...
IMPROVING THE EFFICIENCY OF THE NIGERIAN COMMUNITY BANKS THROUGH THE APPLICATION OF THE MARKETING CONCEPT
ABSTRACT
This study, ‘Improving the efficiency of the Nigerian community banks through the application of the marketing concept’, is aimed at determining the extent to...
IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU.
ABSTRACT
The research on the role of marketing in improving a company’s performance. ...
EVALUATION OF MARKETING OF SACHET WATER IN ENUGU METROPOLIS ( A CASE STUDY OF CHARIS DRINKING WATER IN ENUGU).
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
Man is a creature of God that need to survive. There are many ways man can survive but primary man needs of man...
EVALUATING THE IMPACT OF SALES PROMOTION ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE TELECOMMUNICATION (GSM), SERVICES IN ENUGU METROPOLIS.
ABSTRACT
This research work was to evaluate the impact of soles promotion on the...
EFFICIENT MARKETING OF TELEVISION SERVICES IN NIGERIA
ABSTRACT
This project is a case study of Nigeria Television (NTA) Enugu, to evaluate the efficiency of its television service marketing.
The specific objectives addressed in the study includes:
To determine whether N.T.A. house...
EFFECTIVE STRATEGIES FOR NEW PRODUCT INTERODUCTION (A CASE STUDY OF TOP TEA MADE BY WONDER FOOD NIGERIA LIMITED IN ENUGU METROPOLIS)
ABSTRACT
This study was motivated by the necessity to establish the marketing strategies for new...
EFFECTIVE PRICING STRATEGIES FOR MARKETING OF NEW PRODUCTS (A CASE STUDY OF ROYALUZ BY HARDIS AND DROMADES LTD, IN ENUGU STATE)
ABSTRACT
This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the...
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE IN THE SOFT DRINK INDUSTRY
ABSTRACT
Effective marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling companies and of course the marketing mix variables will not be left out...
CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN.
ABSTRACT
This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt...
ABSTRACT
This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems.
Because this research is focused on educational publishers, it examines problems encountered by them during the implementation of sales promotion strategies and offer...
THE ROLE OF MARKETING INFORMATION SYSTEM IN THE MARKETING OF NEW PRODUCTS IN ENUGU METROPOLIS.
ABSTRACT
This study is on the role of marketing information system in the marketing of new products in Enugu metropolis, a study of omo multi active bar soap made by Unilever Nigeria Plc. The...
THE PROBLEM AND PROSPECTS OF MARKETING AUTOMAINTENANCE SERVICE IN ENUGU METROPOLIS 2
ABSTRACT
This research work is basically in the appraisal of the problems and prospects of marketing Auto-maintenance service work in Enugu metropolis. the research work structure both the big auto...
THE MARKETING PROBLEMS AND PROSPECTS OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF BLUE ISLAND HOTEL ENUGU
ABSTRACT
This research work was meant to examine “ the marking problems and prospects of Hotel services in Enugu metropolis (A case study of Blue Island hotel...
THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION STRATEGIES IN NIGERIAN BOTTLING COMPANY
ABSTRACT
This research work is mainly on the effectiveness of physical distribution strategies in NBC in Enugu metropolis using Coca-cola as a reference study. The main objective of this study is to find out if...