Cooperative Marketing And Transportation In Anambra State (a Case Study Of Ogbo-effere Onitsha Cooperative Society Ltd)

COOPERATIVE MARKETING AND TRANSPORTATION IN ANAMBRA STATE (A CASE STUDY OF OGBO-EFFERE ONITSHA COOPERATIVE SOCIETY LTD)

ABSTRACT

This work tends to present cooperative marketing and transportation Anambra State. In so during, the study emphasizes as a whole, the marketing activities of Ogbo-Efere Cooperative Societies in Anambra State. The research work was undertaken to examine and analyze the impact of cooperative Marketing in Anambra State.

The data were mainly collected through questionnaire and personal interview directed to society. the researcher also use primary and secondary data to source the information used. The researcher used table, percentage and the technique for data analysis is the chi-square. It was discovered that Cooperative Marketing and Transportation in Anambra State are facing many problems especially transportation problem and infrastructural problem.

Base on the findings of the researcher some recommendations were made to panacea and eradicate the problems in Cooperative Marketing and Transportation Anambra State.

TABLE OF CONTENTS

Title Page                                                                                 i

Certification                                                                     ii

Dedication                                                                       iii

Acknowledgement                                                            iv

Abstract                                                                           v

Table of Contents                                                             vi-vii

CHAPTER ONE

1.0      Introduction                                                             1

1.1   General Overview of the Study                                         1

1.2   Statement of the Problem                                                1-2

1.3   Objective of the Study                                              2-3

1.4   Scope of the Study                                                   3

1.5   Hypothesis                                                               4

1.6   Significance of the Study                                         4

1.7   Limitation of the Study                                            4-5

1.8   Definition of Terms                                                  5

CHAPTER TWO

2.0      Literature Review                                                     6

2.1   Origin of Ogbo-Efere Onitsha Cooperative

Society Ltd                                                               6

2.2   The Nature of Marketing Cooperatives                     7

2.3   The Concept of Cooperative Marketing                    8-9

2.4   The Benefits of Cooperative Marketing                     10

2.5   The Problems of Marketing Cooperative                   11

2.6   Suggested Solutions to the Problems                       12

        Reference                                                                         13

CHAPTER THREE

3.0      Research Methodology                                             14

3.1   Introduction                                                             14

3.2   Research Design                                                   14-15

3.3   Sampling Design                                                   15-16

3.4   Method of Data Collection                                    16-17

3.5   Procedure for Processing Data                               17-18

CHAPTER FOUR

4.0      Presentation of Data and Analysis of Data               19

4.1   Presentation of Data                                                19

4.2   Analysis of Data                                                      19-27

4.3   Test of Hypothesis                                                  27-30

CHAPTER FIVE

5.0      Summary, Conclusion and Recommendations                31

5.1   Summary                                                                         31

5.2   Conclusion                                                            31-32

5.3   Recommendations                                                 32-33

        Bibliography                                                            34

        Appendix                                                                 35

        Questionnaire                                                        36-38

CHAPTER ONE

1.0      INTRODUCTION

1.1   GENERAL OVERVIEW OF THE STUDY

Cooperative marketing is both a physical distribution and one economic bridge designed to facilitate the movement and exchange of commodities. A basic purpose of marketing cooperative is to strengthen the bargaining power of formers in the market. And the function of marketing cooperatives is to sell or market products (usually form produce) on behalf of the members.

Cooperative marketing helps members in exchanging the productivity of agricultural products thereby increasing the finances of cooperative. Cooperative marketing helps in promoting Nigerian’s image in other world.

1.2   STATEMENT OF THE PROBLEM

The cooperative marketing are facing a lot of problems most of cooperatives are not educated and this has affected the efficient management of their societies. They are ignorant of modern methods and principles of management and do not make use of the marketing concepts in their activities. This has resulted in most societies nor measuring up to expectation and even most cooperative society folding up

Another problem lies in the supervision of these cooperative societies. The cooperative inspectors from the ministry are not discharging their duties effectively, so most of the inspector complained of lack of transportation.

Finance has also been a major problem where cooperative marketing societies are. Most of them are from low income group and as such cannot raise sufficient capital for the smooth running of the societies. An even finance from external service is very difficult to get and when granted, these societies feel very reluctant to pay back the money. These are also cases of misappropriation of finds by some members and officials of these societies.

1.3   OBJECTIVES OF THE STUDY

The objective of this study in the cooperative marketing activities by Ogbo-Efere Marketing in Anambra State and how they handle transportation challenges. The specific objectives will be as follows:

1.          To know the extent to which transportation posses a problem to cooperative marketing.

2.          To find out the effects of the transport problems in marketing societies.

3.          To find out the steps token through cooperative marketing to resolve the transportation challenges they face.

4.          To make useful recommendations on possible ways of further resolving the transport problem of marketing societies.

1.4   SCOPE OF THE STUDY

This research study is limited to the geographical boundaries of Anambra State in general, Ogbo-Efere Cooperative Society Ltd, Onitsha in particular.

1.5   HYPOTHESIS

For effective research, some academic conjunctives are formulated to help in making decision in proving whether the conjunctives are true or false.

1.     H₀:   Cooperative marketing does not resolve the         transportation problems by them.

        H_I:    Cooperative marketing resolves the transportation         problems faced by them.

1.6   SIGNIFICANCE OF THE STUDY

This project will provide information about usefulness and importance of Ogbo-Efere Onitsha Cooperative Society. it will make members to appreciate the services of marketing cooperatives. Above all, it will service as a reference for future research in this area.

1.7   LIMITATION OF THE STUDY

With the process of this research, the following tentative limitations were outlined.

i.            Inadequate Fund: Fund availability may likely affect this research work because of the intended movements from one place to the other to enable the researcher obtain necessary information.

ii.          Time: As a student in higher institution, time may likely affect the researcher in conducting the research work.

iii.       Uncharitable Behavior: The attitudinal behavior of some members because of their level of education, ignorance and unawareness will also be expected to work against the work. It is hoped however, that the above limitations will in one way affect the validity of this project.

1.8   DEFINITION OF TERMS

I.      Cooperative Republic or Common Wealth: This means independent state of group of federation cooperative communities.

ii.     Statutory Function: These are functions which impose on an organization as a result of the law establishing it.

iii.    Bulk Purchase: This involves buying of thing in large quantities or sizes.

iv.    Patronage Rebases: This deals with discounts on the amounts cooperatives members are expected to pay.

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