Postgraduate Project Topics, Thesis and Dissertation
14361. The Effect Of Service Quality On Customer Satisfaction In The Aviation Industry The Case Of Ethiopian Airlines
Customer satisfaction has been one of the main concerns of airline industry all over the world. This has been necessitated by the stiff competition in the aviation industry. Airlines are striving hard to offer quality services to maintain existing customers and to convince new ones as well. The...
14362. Determinants Of Diffusion Of Online Payment Systems In Addis Ababa
This research was carried out with the objectives of examining the key Determinants of Diffusionrnof Online Payment Systems in Addis Ababa and the relationship among these key determinants inrnthe case of potential adopter buyers and potential adopter sellers. It used the five characteristicsrnof...
14363. Factors Affecting Customers Adoption Of Internet Banking In Case Of Commercial Bank Of Ethiopia
This study investigates the factors that affect customer adoption of internet banking onrnCommercial Bank of Ethiopia Addis Ababa city branches. The variables were chosen based onrnfindings from the previous literatures. A mixed research approach and explanatory design werernadopted in carrying out...
14364. Effect Of Internal Marketing On Organizational Commitment The Case Study Of Selected Commercial Banks In Ethiopia
Internal marketing is taking employees as the most invaluable asset of an organization and treating them as internal customers because this result in gaining competitive advantage by organization respected. This research paper was conducted to examine the effect of internal marketing on...
14365. Assessment Of Employees Perceptions On The Practices Of Employee Performance Evaluation And Its Challenges The Case Of Commercial Bank Of Ethiopia (cbe)
The study mainly focussed on the assessment of employees’ perceptions on the practice of employees’ performance evaluation and its challenges the case of commercial bank of Ethiopia (CBE) .For the population, employees of the bank who are working in Addis Ababa region are considered....
14366. Measuring Consumer-based Brand Equity In The Beverage Sector The Case Of Tomoca Coffee
Consumer based brand equity plays a vital role in contemporary marketing. Firms with high brand equity have the privilege of having higher consumer preferences, high stock returns, greater loyalty, less vulnerability to competitive marketing actions, less vulnerability to marketing crises and...
14367. The Effect Of Service Quality On Customer Loyalty The Case On Commercial Banks In Ethiopia
The major aim of the study was to examine the effect of service quality on customer loyalty on commercial Banks in Ethiopia. Moreover, the study tries to investigate the relationship between service quality and customer loyalty. Bank service quality (BSQ) model of Bahia and Nantel,(2000) was used...
14368. Factors That Determine Film Genre Preference Of Audiences The Case Of Three Selected Government Owned Cinemas In Addis Ababa
People use different mechanisms to quench their thirst for entertainment, information andrncommunication. There are myriad of entertainment alternatives and film is among those whichrnattract numerous number of audiences. Movies play a pivotal role in relaying messages in arnmanner that is based on...
14369. Customer Relationship Management And Its Influence On Customer Satisfaction The Case Of Commercial Bank Of Ethiopia
The main aim of this study was Customer relationship management and its influence on customer’srnsatisfaction: The Case of CBE. Questionnaires for customers are developed by using Likert scalernapproach to rate their responses and the data were collected from 400 sample branch customers...
14370. A Comparative Study Of Trade Performance Between Intergovernmental Authority On Development And Other African Union Recognized Economic Communities
IGADD was established in 1986 and transformed into IGAD in 1996 with expanded mandate to include economic cooperation and integration agenda and to achieve plans set in Abuja Treaty (1991). Considering the eight regional economic communities that are officially recognized by the African Union, the...
14371. Assessment Of Performance Management Practices In Commercial Bank Of Ethiopia
The basic purpose of this study is to assess performance management practices of Commercial Bank of Ethiopia by providing practical solutions and recommendations so that bank can choose the best option. And in this way the firm can improve its Performance Management Practices. Qualitative and...
14372. Employee Training And Development Practice In Selected Ethiopian Leather Footwear Factories (evidence From Selected Shoe Factories)
To survive and grow organizations must be constantly kept up to date through effective trainingrnand development programs. Employee training and development is especially important inrnindustries with rapidly changing technology such as shoe industries.rnHaving this in mind, the study has been...
14373. Horticultural Marketing In Ethiopia
Horticulture marketing is a growing agricultural sector for Africa. The generalrnobjective of this study is to review horticulture sector from marketingrnperspective and recommend marketing strategies to foster the sector growthrnin a profitable manner.rnThe primary sources of data are...
14374. Research Project On Prospects And Challenges Of Private Health Care Delivery Business Model Of Social Franchise Case Of Marie Stopes International Ethiopia
Private health sectors working with Mariestopes International Ethiopia (MSIE) in franchising relationship are required to comply with new FMHACCA clinic standard requirements for middle level and higher clinic which potentially affect sustaining the relationship with Franchised Clinical network....
14375. The Effect Of Service Quality On Customer Satisfaction In Selected Insurance Companies In Addis Ababa
The liberalization of the economic system in Ethiopia enabled the emergence of private insurance companies and have created competitive environment in the insurance industry. This study focused to examine the effect of service quality on customer satisfaction in selected insurance companies in...
14376. Employees Perception Towards Compensation And Benefit Policy The Case Of Some Selected Government Higher Education Institutions In Addis Ababa
This study examined the perception of employees regarding the compensation and benefit policyrnin government higher education institutions found in Addis Ababa. 150 employees from threerninstitutes namely Addis Ababa University, Ethiopian Civil Service College, and Kotobe Collegernof...
14377. Should Ethiopia Consider Establishing Of A Stock Exchange
An organized and efficient stock exchange has a positive impact on the economic growth by increasing saving and efficiently allocate capital to productive investments, allocate capital to corporate sector, increasing liquidity of financial assets etc. while this is the truth, it is difficult to...
14378. Assessment Of Adoption Of Agency Banking Innovation In Ethiopia Barriers And Drivers
This research project aims to describe factors that affect the adoption of agency banking in Ethiopian banking industry with respect to the barriers and benefits derived from adopting the system. In order to achieve the objective of this study and answer the research questions the researcher...
14379. The Impact Of Advertising Expense On Sales Volume The Case Of Moha Soft Drink Industries S.c.
Advertising is a prominent feature of modern business operations. One could encounterrnadvertising messages, while watching TV, reading magazines, listening to the radio, using therninternet or even simply walking down the street, as advertising has a stimulating influence onrnpurchasing behavior...
14380. Factors Affecting The Performance Of Micro And Small Enterprises In Arada And Lideta Sub-cities Addis Ababa
This research aims to investigate factors affecting the performance of MSEs with a special emphasizes on textile and garment, food processing and wood and metal work sectors in Arada and Lideta sub-cities, Addis Ababa. For the sake of achieving the objectives of this study, questionnaires were...
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