The purpose of this research was to study the implementation of educationalrnprojects assisted by NGOs to enhance quality of primary education in thernSouth Nation & Nationalities Regional State. The study attempted tornaddress problems encountered by NGO in implementing educationalrnprojects in...

14402. Public Administration(phd)

The main objective of this study was to investigate the status 0/ communityrnparticlj7ation in improving access in education with particular re/erence to thernprimary education ofl fadiya ZoneISNNPR.rnTo conduct the research a descriptive survey type of the research method wasrnemployed. Using the...

14403. Economics(phd)

14404. Assessment Of Accreditation Practice As The Process Of Maintaining Standards The Case Of Non-public Tvet Colleges In Addis Ababa City Administration

The pwpose of this study was to undertake the Assessment of Accreditation Practice in thernProcess of Maintaining Standards: The Case of Non Public 1VET Colleges in Addis AbabarnCity Administration Offering Business Trades. In the course of this study, a total of 194rnsample respondents- experts...

14405. Determinates Of Bank Selection In Ethiopian Banking Sector Evidence From Customers In Addis Ababa

In todayâ€™s business environment, especially in the banking industry there is strong competition and dynamics of markets. Due to this complexity, commercial banks need to identify the criteria on which customers determine their bank selection decision. Therefore the objective of this study is...

14406. The Effect Of Relationship Marketing On Customers Loyalty In Banking Industry The Case Of Commercial Banks In Sebeta City Municipality Town

Every firm without good marketing team and strategies is bound to fail. In order to be competitive and profitable in the industry, bankers should acquire and retain profitable customers. Definitely this is done with relationship marketing. Relationship marketing is a philosophy of doing business, a...

14407. The Influence Of Integrated Marketing Communication On Brand Prefrence The Case Of Coca-cola Ethiopia

The main aim of this research was to understand the influence of integrated marketing communication on brand preference in case of Coca-Cola in Ethiopia. Five elements of integrated marketing communication as determinants of band preference: advertising, sales promotion, personal selling, direct...

14408. Marketing Strategy Practices In Generating Sustainable Export Revenue (a Perspective Of The Ethiopian Textile And Garment Industry)

This research is conducted to analyze the relationship of Marketing Strategy Practices inrnGenerating Sustainable Export Revenue (A Perspective of the Ethiopian Textile and GarmentrnIndustry). The researcherâ€™s attempt is to find out what strategies are used by the companiesâ€™rnand...

14409. Pharmacists Perception Of Brand Equity In The Case Of Lagap Pharmaceutical

The objective of this research paper is to examine the applicability of the Aaker model of brandrnequity in pharmacistâ€™s perception towards Lagap pharmaceutical was analyzed. The mostrncommon and widely used conceptual framework of Aaker was used. A quantitative researchrndesign was applied...

14410. The Role Of Selected Promotional Elements In Building Brand Equity The Case Of Commercial Bank Of Ethiopia

This study was carried out with the intention of examining the role of selected promotional elements in building brand equity by taking the case of Commercial Bank of Ethiopia (CBE). The research tried to look at the effect of television and radio advertising, non-price sales promotion and...

14411. Determinants Of Technology Adoption The Case Of Cbe Employees

The study aimed at measuring the determinants of technology adoption: The case of CBErnemployees. The study utilized descriptive and explanatory survey design based on thernTechnology Acceptance Model and Subjective Norm from Theory of Reasoned Action. Arnconvenience sampling method was used to...

14412. Assessment Of Service Quality And Customer Satisfaction In Public Service Evidence From Ethiopian Revenue And Customs Authority

The purpose of this study was to assess how service quality affects customer satisfaction in the public sector empirical evidence from Ethiopian revenue and customs authority. The study used to identify the relationship between service quality dimensions and customer satisfaction besides the effect...

14413. Relationship Between Service Quality And Customer Satisfaction The Case Of Ethiopian Airlines Call Center

This study was carried out with the intention of examining the relationship between the five service quality dimensions, namely Tangibility, Reliability, Assurance, Responsiveness and Empathy, and customer satisfaction, focusing particularly on Ethiopian Airlines Call Center. For this study,...

14414. Measuring Customer Based Brand Equity Of Selected Television Channels In Addis Ababa The Media Service Buyers Perspective

The study was aimed to measure customer based brand equity of selected Television channels inrnAddis Ababa with respect to media service buyersâ€™ perception by utilizing Aakerâ€™s customerrnbased brand equity model. A four dimension of brand equity model posited by David Aaker wasrnused...

14415. Determinants Of Effectiveness Of Social Media Usage The Case Of Ethiopian Airlines

Social media marketing is a new trend. Tools and approaches for communicating customers have changed greatly with emergence of social media and it has become an avenue that marketers can extend their marketing campaigns to a wider range of consumer. (Paquette H. 2013) The airline industry is fast...

14416. The Effect Of After Sales Service Quality On Customer Satisfaction In The Ethiopian Automotive Industry The Case Of Moenco Nyala Motors And Yang Fan Motors

The objective of this study was to examine the effect of after sales service quality on customer satisfaction in the Ethiopian automotive industry. SERVPERF model by Cronin and Taylorâ€™s (1992) was used to examine the effect of after sales service quality on customer satisfaction. A sample...

14417. The Effect Of Sales Promotion Tools On Customer Buying Behavior (the Case Of Ethiopian Airlines Online Customers)

It is essential for airline companies to know the effects of sales promotion tools on customersrnbuying behavior in order to implement it on proper and targeted way. The main objective of thisrnstudy is to investigate the effect of sales promotion tools on customerâ€™s buying behavior...

14418. Trafficking Of Women And Children To Alert Area In Addis Ababa For Sexual Exploitation

The objectives of this survey study were to assess thernprevalence, major pushing and pulling factors, major psychological and healthrnquensequence and to suggest possible recommendations for practitioners,rngovernment and policy n;akers of women and child traffic1cing for sexualrnexploitation in...

14419. A Studuy Of 67 Tesfegna Childeren Meeting Partial Physical Needs Atjimma University

This research has been conducted on Tesfegna children who resorted on JimmarnUniversity students' leftover food. Because of their sheer of poverty & food insecurity,rnmany of them are impelled to depend on others, primarily, to find food. Tesfegna is thernlocal name designated to these leftover...

14420. Marketing Of Sesame In Ethiopia The Case Of East Wollega Zone Of Oro Mia Region

This study investigates the Marketing of sesame in Ethiopia the case of East WoUegarnzone of Oromia region with particular emphasis on the agricultural marketing problemsrnof sesame farm ers. The study was initiated with the specific objectives of assessing thernsocio-economic profile of the sesame...

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