The main aim of this study was Customer relationship management and its influence on customerâ€™srnsatisfaction: The Case of CBE. Questionnaires for customers are developed by using Likert scalernapproach to rate their responses and the data were collected from 400 sample branch customers whornwere selected randomly from 10 sample bank branches and interview was also used to collect data fromrnmanagers of the sample bank branches.rnThe collected data were organized and analyzed using SPSS version 22. Further, the collected data werernanalyzed through descriptive statistics, to investigate the relationship between customer relationshiprncomponents (independent variables) and customersâ€™ satisfaction (dependent variables).Thernquestionnaires were consisted of three parts: respondentsâ€™ demographic characteristics, customerrnrelationship management components (sales force automation, service quality, human resource,rnmarketing, years of service relationship and work flow automation) and customersâ€™ satisfaction.rnThe descriptive statistics result of the sample CBE branches revealed that the respondent customers arernhighly satisfied with the average results of the sales force automation of component of customerrnrelationship management by 319 (79.8%). It is followed by human resource and service quality i.e. 278rn(69.5%) and 277 (69.3%) respectively. It was found that 194 (48.5%) of the respondents are not satisfiedrnwith years of experience with the bank.Thus, the researcher recommended that: managerial effortsrnhave to be raised in order to increase customer satisfaction by fully implementing and makingrnfollow-up the six CRM components in all branches, the bank should design means forrncommunication and integration among the core process in CBE,improving technologicalrninfrastructure, net work and power interruption.rnKey words: Customer relationship management, Customerâ€™s satisfaction and Banking industry.