ABSTRACT
This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems.
Because this research is focused on educational publishers, it examines problems encountered by them during the implementation of sales promotion strategies and...
SALES PROMOTION AS AN EFFECTIVE MEANS OF INCREASING A FIRMS MARKET SHARE
AN APPRAISAL OF THE 7UP 2004 NAIRA MAINIA” IN ENUGU STATE
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Table of contents
List of Table
CHAPTER...
“SALES PROMOTION ACTIVITIES IN AFRICANA-FEP PUBLISHERS ONITSHA”
PROBLEMS AND SOLUTIONS
ABSTRACT
This research examines the problems of sales promotion in Nigeria and the marketing implications of such problems.
Because this research is focused on educational...
SALES MANAGEMENT AND ACCOMPLISHMENT OF PROFIT OBJECTIVE OF FIRMS IN ENUGU, ENUGU STATE
ABSTRACT
The researcher project on the sales management and accomplishment of profit objective of firms in Enugu state especially, Emenite Limited was carried out using both primary and...
PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
ABSTRACT
This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated...
PROBLEMS OF FUNDING SMALL SCALE MARKETING ESTABLISHMENTS IN ENUGU STATE:
(A CASE STUDY OF SOME BREAD BAKING COMPANIES IN ENUGU URBAN)
ABSTRACT
This research project attempts to focus on a survey of the problems of funding small-scale marketing establishments in Enugu...
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE INDUSTRIES IN NIGERIA
(A CASE STUDY OF WILSON GROUP OF COMPANIES NSUKKA)
ABSTRACT
This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka).
The...
PROBLEMS AND PROSPECTS OF MAREKTING ELECTRICITY SERVICES IN ENUGU STATE
(A CASE STUDY OF NEPA HEADQUARTERS ENUGU)
ABSTRACT
This research is on problems and prospects of marketing electricity services in Enugu state. A case study of NEPA headquarters, Enugu. It is...
PROBLEMS AND PROSPECTS OF DISTRIBUTING SOFT-DRINK PRODUCTS IN ENUGU METROPOLIS
(A CASE STUDY OF SEVEN UP BOTTLING CO. PLC)
ABSTRACT
This research set out to evaluate the nature and channels of distribution of 7up soft drink product in Enugu Metropolis. It arose as a result of...
PROBLEMS AND PROSPECTS OF CONSUMER PROTECTION AGENCIES IN NIGERIA (A CASE STUDY OF NATIONAL AGENCY OF FOOD AND DRUGS ADMINISTRATION AND CONTROL (NAFDAC) IN ENUGU STATE
ABSTRACT
The study is concerned with an investigation into the problems and prospects of consumer protection...
PRACTICE OF MARKETING CONCEPT IN MARKETING OF COURIER SERVICES BY UNITED PARCEL SERVICE (UPS) IN ENUGU METROPOLIS
ABTRACT
A firm in the market economy survives by producing goods and services that persons are willing and able to buy. Consequently, ascertaining consumer demand is vital...
MARKETING ROBLEMS OF SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF JUHEL PHARMACEUTICAL INDUSTRIES LIMITED ENUGU)
ABSTRACT
One of the problems of any business organization is how to maximize the use of its resources to...
MARKETING RESEARCH AS A TOOL FOR PROFITABILITY IN THE SERVICE INDUSTRY A CASE STUDY OF AIICO INSURANCE COMPANY OPERATIONS IN ENUGU METROPOLIS
ABSTRACT
Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing...
MARKETING PROBLEMS OF AGRICULTURAL PRODUCT IN NIGERIA
(A CASE STUDY OF NJIKOKA LOCAL GOVERNMENT AREA OF ANAMBRA STATE)
ABSTRACT
This study was conducted to determine some baseline data essential for the improvement of poor marketing...
MARKETING PROBLEMS AND PROSPECT OF MASS TRANSIT SERVICES IN ENUGU STATE
(A CASE STUDY OF PEACE MASS TRANSIT COMPANY LIMITED ENUGU)
ABSTRACT
The important of marketing in the successful and efficient management of mass transit services cannot be over emphasized. Yet majority f...
MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS, A CASE STUDY OF MAC – DAVOS HOTEL ENUGU
ABSTRACT
Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an...
MARKETING OF COSMETICS PRODUCTS IN
ENUGU STATE
(A CASE STUDY OF CHOKI LABORATORIES NIG. LTD.)
CHAPTER ONE
INTRODUCTION
The increase in demand for cosmetics products and other consumer goods in Nigerian have made manufacturing industries to show less concern for adoption of...
MARKETING OF CATERING SERVICES IN ENUGU STATE
(A CASE STUDY OF MR. BIGG’S CATHERING SERVICE ENUGU.
ABSTRACT
This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case...
MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
(A CASE STUDY OF BROAD BANK NIGERIA LIMITED)
ABSTRACT
This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in...
MANAGING THE CHANNEL SYSTEM IN PETROLEUM PRODUCT MARKETING IN ENUGU STATE.
ABSTRACT
This research set out to study the management of channel system in Petroleum products marketing industry in Enugu state of Nigeria and specifically inquired into the major causes, of incessant...