This study was conducted to assess the effect of innovation activities on the performance ofrnEthiopian Airlines Group during the time of the global airline industry crisis, which followed thernemergence of the Covid19 pandemic. The researcher was motivated to seize the opportunity thatrnthe phenomenon was still fresh by the time the study was conducted. Consequently, the majorityrnof the Airline staffs who have partaken in the process of tackling this challenge were used asrnsources of primary data, which benefited the study in getting a reliable source to respond to thernsurvey quetions. A descripto-explanatory research design was used for the analysis, whichrnemployed both primary and secondary data as applicable to answer the research questions. Therncensus survey included the 49 active partakers in the value stream of innovation management.rnThis value stream includes stages of incubation, implementation follow up tasks and impactrnevaluation functions. Using the Statistical Package for Social Sciences (SPSS) software versionrn26, a multiple linear regression was conducted to determine the effect of innovation in thernperformance of Ethiopian Airlines Group during the three semiannual performance periodsrnsince the emergence of COVID19 pandemic. The results of the study have depicted that, process,rnproduct and organizational innovation had both significant and positive effect on thernperformance of Ethiopian Airlines, while marketing innovation was found to have insignificantrneffect on determining the performance of the Airline during the study period. In line with thernfindings, the researcher recommends that Ethiopian Airlines Group needs to continuallyrnstrengthen its comparative and competitive advantages on innovation, in order to harness thernsustaining virtues of firm innovativeness in trying times where the core business is impaired, asrnthat created by Covid19 pandemic. Furthermore, the company needs to seriously examine itsrnmarketing innovation activities and reassess each corresponding investment on marketingrninnovation with a cost-benefit analysis