The present study attempted to investigate the current status of the valu e of childrenrn(vaC) for parents and tried to answer the question, "why do people want children?" Thernstudy also investigated the needs/satisfactions of having children and how these relate tornfertility-related attitude. A multistage stratified probability sampling was used to select arnsample size of 605 respondents consis ting of unm arried youths aged between 15-29 fromrndifferen t socio-economic groups to examine regional similarities and differences on thernVac. Responses about advantages of having ch ildren were collected and co mparisonsrnbetween the different socio-economic groups and sex were made. In addition multiplernregression analysis was used to investigate the relationship between socio-economic andrndemographic factors and the vac in one hand and the relationship between th e vacrnand desired number of children on th e other hand. Comparisons across different socioecornnomic groups and sex reflected changes in the perception of the different dim ensionsrnof vac (social/normative, econom ic/utilita rian and psychological/emotional) acrossrnsocio -eco nomic groups and between sexes . Res ults of the study showed that withrnin creased education and income, children's social/normative value decrease whilernincreased household incom e alld expusure to media are associated with de creasedrneconomic/ut ilitarian and increased psy chological/emotional values, resp ectively. Sex, onrnthe other hand, is p os itively associated with each of the dimensions of vacs, indicatingrnfemales' high expectations from children on each of the values. Regression analysis alsornrevea led that where children's social/normative and economic/utilitarian values assumedrnimportant, f ertility desire was high whereas psychological/emotional vac is associatedrnwith lower desired number of children. Finally, th e provision of old-age secu rity benefi ts,rnun employment and health insurance was recommended to low er the existence of highrneconomic/utilitarian vac associated with high fertility desire.