This research paper aims to examine the role of marketing strategies practices on thernperformance of Daily and Yes water bottling companies in Ethiopia: A Case of Daily and YesrnBottled water Bottling Companies. With reports of the varying degree of successes and failuresrnrecorded by Water bottling companies in different parts of Ethiopia, it is imperative to attempt torncarry out a detailed study of the role of marketing strategies on their business performance. Tornaddress the research objective 174 sampled respondents were selected. To get reliable andrnsufficient information regarding companiesâ€™ marketing strategy practices and to easily contactrnrespondents, purposive sampling technique was used. Then, to select samples from thernpopulation in order to get the required sample size in Addis Ababa proportional samplingrntechnique has been used to get the required sample size. About 174 questionnaires wererndistributed; from which 167 sample respondents replied appropriately to the questionnaire. Datarngathered were analyzed based on these 167 responses using SPSS 20 software package.rnDescriptive statistics and explanatory research approaches were employed. All outputs werernpresented using frequency, correlation and multiple linear regressions. The result indicates thatrnsales promotion, product strategy, relationship, pricing strategy, placing strategy, segmentationrnstrategy, positioning strategy, and targeting marketing strategies were the major influencingrnstrategies that determine and influence their business performance. Among these strategies,rnsales promotion, product strategy, and relationship strategy were the most statistically significantrninfluencing strategies for their business performance. The study recommended that therncompanies have to give more emphasis in maximizing quality and packaging design, shouldrnfocus on relationship, and set a promotion budget to communicate the above elements with thernPage11rnappropriate promotion tool to increase its market share, sales, maximize its profit, and torncompete in the market as well as to enhance business performance.