The Likely Impact Of Social Media On The Political Participation The Case Of Ambo University

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This study was intended to investigate the likely impact of social media on the politicalrnparticipation by taking Ambo University as a case of study. To achieve this objective, thernresearcher employed Explanatory Sequential Methods Design to gather with mixedrnmethod research approach. The necessary data were collected through surveyrnquestionnaire and in-depth interview. Simple random sampling technique was used tornselect the sample size. Among the total students registered in different colleges, schoolrnand departments of the university in different batches, 130 was selected as representativernsample. The collected data were analyzed statistically by using a hierarchical multiplernregression and qualitative thematic analysis methods. Accordingly, the findings of thisrnstudy show that social media use had a significant effect on the political participation ofrnstudents in Ambo University. The study has established that Facebook is still used tornaddress political objectives like: the dissemination of information, social and politicalrnmobilization, advertising of upcoming events, recruiting more supporters, every dayrnpolitical talk, venues of political action, contacting and interfacing with politicalrnrepresentatives and as a source of alternative political information. Furthermore, haternspeech also exchanged using social media which supposed to create political instability.rnGenerally, so as to create awareness about the use of social media, the governmentrnbodies should design social media law to address the problem of hate speech and sustainrnpolitical reforms of Ethiopia.

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The Likely Impact Of Social Media On The Political Participation The Case Of Ambo University

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