The COVID-19 pandemic has caused biggest humanitarian crisis in this century. The situation inrnEthiopia is scary given the fact to a health system that should be improved. The government andrndifferent volunteers have been encouraging people to maintain the necessary health carernmeasures where the media is playing the major and most important role. In addition tornspreading awareness media also inform and educate people through a period of time. Thisrnultimately helps in the change of attitude and behavior of audience for achieving better healthrnthat is required. This study has made an assessment of the impact of broadcasting media inrncreating public awareness in the fight against Corona virus. Questionnaire, In-depth interviewsrnand focus group discussions were employed for answering the research questions and to attainrnobjectives of the study. In doing so it found out 49.5%, 25.7% and 24.8% of the participants havernshown high, medium and low awareness levels respectively. This shows there is an improvementrnbut still more has to be done as quarter of them are still resistant in their to the protocols. Inrngeneral, this research finds out how the broadcasting media have worked as an externalrnincentive in changing and influencing the audienceâ€™s behavior pattern. The results indicate thatrnthe broadcasting media had positive impact on its audience which has inspired people tornpractice safety measurements. It also explains basic improvements on what should be done tornbring permanent positive behavior changes