Effectiveness of consumer protection in a market economy is highly determined by the quality of thernenforcement framework of competition orland consumer protection law and institutions entrusted tornenforce it.rnDespite the efforts that Ethiopia has exerted to bring about effective consumer protection therebyrnmaking comprehensive amendments to the previous proclamation (Proc. no.329/2003) and byrnintroducing the new proclamation (Proc no. 685/2010) with new institutions, there are still somernshortfalls in the enforcement design of the proclamation and institutions entrusted to enforce itrnwhich could be causes for the actual or potential problems to the consumers. Hence, the basicrnobjective of the study is to assess and address the problems of the enforcement framework of thernproclamation and practical limitations of the institutions.rnIn conducting the study, general principle pertaining to effective enforcement framework forrnconsumer protection and experiences of some purposively selected courtiers based on theirrnsuccesses and relevance to Ethiopia have been used. In addition, semi-structured depth interview,rnlegislative analysis, case analysis, content analysis and observation have been used as datarngathering instruments. And purposively selected individuals from the former commission, Ministryrnof Trade and Regional Trade Bureaus, Addis Ababa Chamber of Commerce and SectoralrnAssociation, Ethiopia Chamber of Commerce and Sectoral Association, consumers andrnbusinesspersons have participated in the study.rnAccordingly, the study has found that failure to recognize the representation of stakeholders in thernauthority, accountability of the authority to the Ministry of Trade (MoT) coupled with powers givenrnto the MoT and Prime Minister to select and appoint members of the authority which erode thernindependency of the authority, failure to give equivalent or parallel power 10 regional concernedrnbodies with the MoT to regulate prices of basic goods and services in the regions, failure to providernfor qualification requirements for members of the authority and harsh penalties provided under thernproclamation without providingfor precise guidelines as to the application of more preservative,rneducative and less destructive strategy are some of the shortfalls of the enforcement framework ofrnthe proclamation which are capable of posing challenge to the institutions affecting effectivernenforcement of the proclamation. While lack of extensive pre-intervention study, failure to givernpriority to areas of greater consumer risks and failure to apply more of educative and preventivernapproaches and resorting to strong and destructive measures are among the major practicalrnfailures of the enforcing institutions which have actually resulted in present consumer crisis inrnEthiopia. Finally the study has ended up with recommending possible solutions which may serve asrninputs for stakeholders to