The purpose of this study is to provide an insight into the impact of relationshiprnmarketing strategy on customer loyalty of retail banking industry particularly in Dashenrnbank and to examines whether these relationship strengthen through improvements inrnbanking relationship. A questionnaire derived from previous studies. Multiple regressionrnanalysis assessed the impact on customer loyalty of four key construct of customerrnrelationship marketing (Trust, Commitment, empathy and conflict handling). Resultsrnindicate that four variables have significant effect and predict good proportion ofrnvariance in customer loyalty.There are many different relationship marketingrndimensions implemented for retaining customers. Therefore, this study is aimed tornexplore the impact of relationship marketing dimensions (trust, commitment, conflictrnhandling, and empathy) on customer loyalty, by focusing on the Dashen bank. Arntheoretical framework was used as a guideline to test the relationships betweenrnrelationship marketing dimensions and customer loyalty.A quantitative method which isrncross-sectional study with deductive approach is chosen in this research. In order torncollect primary data, a self-completed questionnaire is designed and was randomlyrngiven to the customers of Dashen bank. In addition to questionnaire, semi structuredrninterview questions are prepared to get information from the organization which isrnanalysed qualitatively.It is reasonable to conclude, on this evidence, that customerrnloyalty can be created, reinforced and retained by marketing plans aimed at buildingrntrust, demonstrating commitment to service ,have empathy on customers feelings andrnproactive fashion, and handling conflict efficiently. Furthermore, they are significantlyrnrelated to one another. The relationship investigated in this study deserves furtherrnresearch. Because the data analyzed were collected from one sector of the servicernindustry in one country, more studies are required before general conclusions can berndrawn