main purpose of this research was to examine the role of digitalrnmarketing in improving Ethiopian tourism brand awareness. The studyrnapplied explanatory research design for seeing the casual relationshiprnbetween the independent and the dependent variables. The researchrnapproach implemented was a quantitative approach using variousrndescriptive, correlation, and regression analyses. With a population of 183rnout of which 126 sample sizes were selected. A primary source of data,rnquestionnaire, was used to collect the information. The findings indicatedrnthat there were positive significant relationships between all the independentrnvariables (Social Media Marketing, Search Engine Optimization (SEO)rnMarketing, and Email Marketing) and the dependent variable, tourism brandrnawareness. The study found out that almost 70% of the variability of therndependent variable, tourism brand awareness, can be explained by thernincluded independent variables: Social Media Marketing, Email Marketing,rnand SEO marketing). This explains other variables (factors) which were notrnincluded in this specific study could affect the variation of the dependentrnvariable by only 30%. This research has also found out that the elements ofrndigital marketing could statistically (as well as significantly) predict brandrnawareness with significance value of 0.000, which is quite lower than 5%(rn0.05). Compared with other variables, social media marketing has beenrnfound with the strongest relationship with the dependent variable at a valuernof 80%. Despite the fact that the companies have a moderaternimplementation of digital marketing components, it is recommended to givernreasonable emphasis for all components for a more positive cumulatedrnoutcome in improving their brand awareness digitally.