following research was undertaken to analyze the Impact of TVrnadvertisements on consumersâ€™ brand preference: The case of Malt drink inrnbrands in Addis Ababa. The literature part reviewed theories andrndiscussed other researches related to the study variables. The study usedrna descriptive approach and described quantitatively factors related tornconsumer brand preference of Malt drinks.rnTV Advertisement, which is the independent variable, was further subrncategorized into Celebrity endorsement, Innovative and Appealing tornEmotion. Brand Preference was identified as the dependent variable.rnPrimary data was collected from consumers using questionnaires andrnsecondary data was collected from different sources. A total of 384rnquestionnaires were distributed of which 287 were properly filled andrnreturned for further analysis. All the questionnaires were analyzed usingrnSPSS-V26.rnThe correlation coefficient indicated that all the independent variables arerncorrelated positively with the dependent variables. Regression analysisrnwas also applied and the results indicated that all the independentrnvariables are significant. Based on the findings, a mathematical model ofrnregression had been put forward and it is recommended that the variablesrnshould be incorporated in TV advertisement campaigns to get effectivernresponse and break through the noise. Hence this research adds a newrndimension to the advertisement industry as well as to the literature ofrnMalt drink. The study also listed areas that weren't addressed by thernresearcher and recommended it for further study.