The Moderating Role Of Firm Age In The Relationship Between Entrepreneurial Orientation And Sme Performance

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The aim of the study was to analyze the Moderating Role of Firm Age in the Relationshiprnbetween Entrepreneurial Orientation and SME Performance. To undertake this researchrnDescriptive and Explanatory research design was implemented. The total population was dividedrninto strata and a simple random sampling was employed. A total of 209 standard questionnairesrnwere distributed, collected and analyzed from the SME Owners/Managers (i.e. 92 % of responsernrate). Descriptive statistics, Correlation and Hierarchical Regression Analysis were used tornanalyze both the study variables and the moderating variable using the data by applying SPSSrnversion 26. In addition, Hayes process model version 3.5 was used for computing and describingrnthe moderation analysis. Evidence from the study showed that all the study variablesrn(Innovativeness, risk-taking and proactive-ness) significantly influenced the level of SMErnPerformance. Firm age is found to have a moderating role in the relationship between the threernEntrepreneurial Orientation dimensions (Innovativeness, risk-taking and proactive-ness) andrnSME Performance. The study shows that younger firms are more Entrepreneurial than olderrnfirms. Based on the findings, it is recommended that older firms should practicernEntrepreneurship in their businesses. However further research is necessary to consider thernimpact of other factors and the moderating effect of other factors in predicting SMErnperformance.rnFindings in the form of tables are recorded and relevant recommendations have beenrnprovided. The study recommends the introduction of strategies by SME owners/managers thatrnwill help in improving their businesses, increase the degree of entrepreneurial orientation, tornhave a deep organizational dedication in investing in innovative ideas and promoting them.

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The Moderating Role Of Firm Age In The Relationship Between Entrepreneurial Orientation And Sme Performance

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