The Practice Of Parental Mediation On Childrens Television Viewing In Addis Ababa

The major purpose of the research is to investigate children‘s TV viewing habit and the practice and strategies of parental mediation on children‘s TV viewing. It also assesses the relationship between parental mediation practices and socio economic status in Addis Ababa. The study used survey research method. The data was collected from two schools, one from governmental school (Mekdela Elementary School) and the other one was from private school (School of Tomorrow Elementary School, Bisirate Gebriel Branch). A total of 200 parents (108 mothers and 92 fathers) have participated in the study. Quantitative data have been collected using structured questionnaire. Data collected were analyzed using SPSS 20 and presented in descriptive statistics using tables, graphs, cross tabulation and chi-square tests. Accordingly, Investigation of relationship between parental television viewing habit and children television viewing were done using chi – square tests. Similarly, descriptive statistics was used in order to explore the presence and absence of parental television mediation, which yielded a result that more than half of the participants employ television mediation techniques and the rest do not monitor their children television viewing. Frequently used television mediation strategies were examined as part of the analysis. The result of the analysis revealed the use of co- viewing mediation as the most frequently used strategy. The analysis of parental as well as children‘s television viewing re affirmed this finding as significant relationship was discovered between parental television viewing hours and children‘s school day as well as weekend viewing hours. Finally, the present study further examined the practice of parental television mediation in relation to socio-economic status. Accordingly, monthly household income revealed significant relationship with parental television mediation. Based on the findings, parents are advised to start giving attention for the children‘s TV viewing habit and employing effective television mediation strategies so as to minimize the negative effect of television.

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