The Portrayal Of Schizophrenia A Content Analysis Of Ethiopian Commercial Movies

This study investigated the portrayals of schizophrenia in Ethiopian commercial movies in a rnview to expose their depiction of the causes, symptoms, treatments, and stereotypes of rnschizophrenia. Movies produced in Amharic language, with at least one character with rnschizophrenia and released between 2008 and 2021 were analyzed. Two raters independently rnanalyzed the causes, symptoms, treatments and stereotypes of schizophrenia using a coding rnguide and coding sheet. Of the 18 movies watched, six movies were selected fulfilling the criteriarnset a priori. The qualitative content analysis showed that Ethiopian commercial movies depicted rntraumatic life experiences as the main cause of schizophrenia. The symptoms were found to be rnprimarily positive symptoms of schizophrenia including auditory hallucination, delusion and rndisorganized behavior and speech. The treatment was found to be a romantic support followed rnby a social support. The movies depicted people with schizophrenia as dirty, violent and crazy as rnmajor stereotypes. The findings of this study indicate that in Ethiopian Commercial movies there rnare half truths about the causes, symptoms, and treatments of schizophrenia

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