This study surveyed the practices of farmers’ Training centers found in Dawo Woreda. A descriptive survey design that employed both qualitative and quantitative approach was used by collecting data from 52 randomly selected households. In addition qualitative data were gathered from DAs,...
The main objective of this study is to investigate the role of short stories for developing students’ reading comprehension. Hence, two groups of grade nine students learning at Bole Community secondary school were sampled for the purpose of this study. The students were then randomly...
This study was aimed at examining the impact of social media, mainly Facebook on newsmakingrnprocess at Oromia Broadcasting Network Television. The relevant theoretical frameworksrnemployed for the topic were information network theory, media convergence theory andrntechnological...
The main objective of this study was to determine the role of short story in teaching English language, students were randomly selected from grade nine, assigned as experimental and control group. After that the experimental group was taught English language through short story and different kinds...
This study examined the impact of TV Advertisements in Addis Ababa Consumers with the theoretical frame work of hierarchy of effects. The goal of the study has been to identify how Addis Ababa consumers rely on TV Advertisements and how does that influence their buying habits. In addition to this,...
This study did analysis of frames in messages from the Group CEO of Ethiopian Airlines. To gain better understanding of the frames and get the views of the message crafters, a qualitative research approach had been employed.rnMore specifically, content analysis, focus group discussion, and in-depth...
Public Relations is a fast growing profession worldwide. Nowadays government organizations use it as a lubricant to achieve their goal and objectives. The existing socio-economic factors influence every organization to practice the PR based on current local and global situation. The Benishangul...
This project was concerned with the phonology, morphology and syntax of endangered language, Ganta. Thus, the investigation was aimed at documentation and description of the distributional properties of sound systems, inflectional and derivational strategies of words, and also the order of...
This study is undertaken to assess the perception of Journalists on trend of Commercialization inrnthe case of EBC Documentary Programs and Business News. Fifty five participants (from EBCrnand other four ministries) were selected by using multistage sampling. They were asked to checkrnlevel of...
Television news, due to its unique features of the audio-visual effects and live transmissions ofrnevents, is among the most widely consumed sources of information worldwide. Likewise, thernEthiopian Broadcasting Corporation (EBC) television has been serving as a nationalrnmainstream news media in...
It is known that the government of any country is expected to be democratic. Democracy is veryrnessential for the wellbeing, peace development and stability of citizens. In a democratic set uprnthe role of media is found to be central. Media plays a great role by providing the...
The purpose of this study was to assess the Print Media's Coverage of gender issues and the rolernit played in Enhancing Gender Equality with especial focus on Addis Zemen Amharic DailyrnNewspaper. Qualitative methodological approach has been employed in order to address thernresearch questions...
This thesis acknowledges the use of communication strategy implementation for awarenessrncreation and attitude development. Hence, the study investigate the PR practice of ORGCABrncommunication strategy on creating awareness and developing attitudes of the community.rnParticipatory communication...
Road transport is a multiple stakeholder sector in Oromia. Private sector organizations play a vital role in the sector including the provision of products and services and they have a powerful influence on road safety outcomes and the incidence of road traffic accidents. However, even if there are...
This study has made an assessment of advertiser’s pressure on media practitioners in private FM radio stations. In-depth interviews and questionnaires were employed for answering the investigation and to attain objectives of the study. Moreover, the subjects for in-depth interviews were...
Crisis communication is an important part of public relations that could have either constructivernor risky consequences based upon the action that an organization acts in response. This studyrnaimed to find out the crisis communication management of the Oromia state government.rnTheories of crisis...
The PR industry in Ethiopia didn’t enjoy a fertile socio-political ground when planted. It is more than a quarter of a century since a public relations unit is formed at the Ethiopian Federal Democratic Republic of Ministry of Health, and yet the functions and practices related to...
The paucity of research in the verbal and visual metafunctional uses of Oromo televisionrncommercials broadcast via Oromia Broadcasting Network was observed. The objectives ofrnthe research were to explore and describe the metafunctional application of verbal andrnvisual modes in Oromo television...