This study is undertaken to assess the perception of Journalists on trend of Commercialization inrnthe case of EBC Documentary Programs and Business News. Fifty five participants (from EBCrnand other four ministries) were selected by using multistage sampling. They were asked to checkrnlevel of their experience, department, and journalistic professionalism and ethics. The results arernanalyzed using mixed method and the quantitative section is analyzed using SPSS version 20rncomputer software.rnThe results reveal that media commercialization has a negative relationship with therncommercialized TV productions credibility, social responsibility and journalistic professionalismrnvalues, and journalistâ€™s instrumentalist approach has a negative relationship withrncommercialized TV productions credibility besides it is found out the absence of fixed budgetrnfrom government forced EBC to be financially dependent on sponsorâ€™s and this situationrnchallenges the stationâ€™s journalistic ethics and professional values, furthermore sponsoredrnprograms are more of promotional and violets the stationâ€™s editorial policy, and journalistsrnindependence on content development . Clients primly sponsor EBC documentary programs andrnnews to promote their service and products and build a positive image of their organization. Thernresults are analyzed and interpreted from the viewpoints of previous researches, and conclusionsrnare drawn. This study suggests that EBC should give a critical emphasis for journalistic ethicsrnand professional values and government should fund the station to rescue the station from fallingrnfor the interests of its clients.