This thesis acknowledges the use of communication strategy implementation for awarenessrncreation and attitude development. Hence, the study investigate the PR practice of ORGCABrncommunication strategy on creating awareness and developing attitudes of the community.rnParticipatory communication theory, Social mobilization communication theory and the Twostepsrnflow of communication theories encompass the underpinning for the theoretical part of thernpaper.rnThree basic research questions were raised to guide the study, and scholarly articles related to thernissues were discussed. Both Purposive sampling and systematic sampling methods were used tornselect the subjects. Both qualitative and quantitative research methods were employed.rnTherefore, the researcher employed qualitative content analysis as a major method andrnquantitative as supportive method. The data for the study were gathered through questionnairesrnand in-depth interviews with key informants. Furthermore, the data obtained from conductedrninterviews was discussed and analyzed qualitatively. In addition, a document was also the toolrnemployed for gathering the data.rnThe finding of the study shows that the bureauâ€™s communication strategies were implementedrnwith inadequate knowledge, inappropriate techniques, lack of PR professionals, less trainingrnexpert and salary, untimely feedback and insufficient facilities and have good flow ofrncommunication between stakeholders. Besides, the study revealed that the bureauâ€™s segmentsrnand stakeholders were implementing the communication strategy with inefficient feedbacks andrnlimited collaboration.rnFinally, the study concluded that the bureauâ€™s communication strategy were implementedrnunproductively; and so recommendations were provided based on the conclusion.