The paucity of research in the verbal and visual metafunctional uses of Oromo televisionrncommercials broadcast via Oromia Broadcasting Network was observed. The objectives ofrnthe research were to explore and describe the metafunctional application of verbal andrnvisual modes in Oromo television commercial advertisement. To address the problems thernresearcher described and analyzed the verbal and visual modes of the television commercialsrnbroadcast via OBN. It also examined the interplay of visual and verbal modes to representrnthe ideational, interpersonal and textual meanings to promote the products and services.rnHence, of the twenty-five commercial advertisements collected from OBN, only ten Oromorntelevision commercials were purposively selected for the analysis.Ten Oromo televisionrncommercial advertisements were selected transcribed and translated into English for thernanalysis qualitatively.The data in the study were analyzed using systemic functionalrnmultimodal discourse Analysis (SF-MDA) theoretical framework to analyze the data. Therndata were analyzed from the ideational, interpersonal and textual metafunctions of meaningrnof verbal and visual modes and the inter-modal relations of the two modes to conveyrnpersuasive meanings to the target audiences. The findings of the study disclosed that verbal,rnvisual and music as background were used in Oromo television commercial advertisement torncommunicate the ideational, interpersonal and textual meanings. The study indicated thatrnOromo television commercial advertisement copywriter employed lexical features such asrnsimple words and adjectives, nouns as brand names, personal pronouns, negations andrnexclusive words to express the intended meanings of the products and /or services. It alsornrevealed that syntactic features such as simple sentences, imperatives, active voice andrnsimple present and present perfect tenses were utilized in the commercials to represent thernmetafunctions of the language. Again, the rhetorical devices like repetition and alliterationrnwere used in the commercial advertisement to represent the ideational, interpersonal andrntextual meanings to convey persuasive messages to the target audiences. The study alsornindicated that the visual modes were used in display the representation interactive andrncompositional meanings in visual grammar designs. The study also disclosed the intermodalrnintegration of the two modes in creating persuasive messages using the interplay of thernverbal narration and visual deployment as elaboration in the form of relay, anchorage,rnillustration, specification, extension and complement of the verbal modes and the vice versa.rnHowever, the visual modes used in these television commercials were found to be repetitivernand took more air-time in television commercial breaks. Thus, the advertisement text takesrnlonger air time than the modern television commercial advertisements and became boring tornview. The visual modes were used redundantly to elaborate the meanings of the commercialrnadvertisements meanings. Therefore, to tackle the multimodal Oromo television commercialrncopywriting and designing observed in the Oromo television commercials, training should berngiven to copywriters and designers in multimodal compression principles to help them createrna composite visuals well integrated with the multi-semiotics in Oromo television commercialsrnthat convey persuasive messages to the target audiences.