PRODUCT DEVELOPMENT IN NIGERIAN COMMERCIAL BANKS
This topic titled the product development in Nigeria commercial bank. Today commercial bank and banks in general are faced with a lot of competition and problem in the banking sector/ market so commercial bank and banks in general don’t wait for customers but they look for customers because of the competition in the filled.
To days business is dynamic in nature and the only business that is dynamic is banking is banking business. Due to the nature of business in today’s society there is a lot of challenges that faces our business mostly in the banking sector. For these challenges to be tackled bank must develop their product to match their business and it can be done by improving the old product or bring a new product into the banking business each product have life cycle that is why banks must renew improve or invent new product so that their customer will be retain in the banks.
This work is to identify the product available in banks.
This work is to identify the product available in banks by so doing to know how the product can be developed and the hindrances facing product development in the banks. Also to know how it will project the bank profit and satisfy there customer because their customers is the first thing they should have in mind.
1.2 STATEMENT OF THE PROBLEM
Product development in commercial bank is a nonstop thing event that bankers do must all the time so that they can satisfy customers.
In product development by commercial bank they must tackle and this problem makes it difficult for banks to introduce new product even old ones lack patronage because of the problem this problem after the level of income and also affect the profit of the commercial banks and banks in general.
The customers most esteems don’t know more or at all about the new or old product of the bank and it make the product not to be patronized by the customers and the banks will be effects as well poor education affect the customers it means that they are not deviational wise on the bank product and also some bank staff/ banks don’t know how to equip their staff to help carry on the job of product development to their customers so that profit will be minimized.
Finally due to poor handling of the product by bank by not puffing the product in the right track the product get small attention by their customers their by being poor profit to the bank.
1.3 OBJECTIVES OF THE STUDY
The main aim of this study is to look inside the commercial bank and examine their entire product in this the researcher rends to discover how the commercial banks/ banks develop their product and also to state other objective like:
a. To discover if the product develop satisfy the customers that bank have.
b. To discover the problem the banks get in developing new products in the there bank.
c. To discover how the commercial banks divide their product into different department effective use and also profit maximization in the bank.
d. To discover the problem means of educating the banks customers on there product and who they most use the product and the benefit the customer will get form the product.
e. Finally to tell the commercial banks the solution or recommendation that may help them for better customers bank relationship there by satisfying their customer need and also increasing their own profit in the banking business for better prospect.