Effect Of Service Delivery Process And Service Quality On Customer Satisfaction (a Case Of Eepco North Western Region Bahir Dar Town Customer Service Centers)
This paper is designed with the objective of assessing the effect of service delivery process andrnservice quality on satisfaction of EEPCo customers in Bahir Dar town. Therefore, the samplernis selected using cluster sampling technique. Moreover, stratified and simple randomrnsampling techniques were used to select the specific representative sample which is 175rncustomers. Both primary and secondary data was used in the study. Questionnaire andrninterview were the tools used to gather information. Moreover, SPSS is used to analyze the datarn.rnRelevant conceptual framework including customer satisfaction, service delivery process andrnservice quality were summarized to have the theoretical background on the situation underrnstudy. In addition, some related works done in Ethiopia was summarizedrnrnThe research came up with the following findings: the effectiveness of the corporation'srnservice delivery process and its service quality to satisfy the needs of its customers is belowrnthe average expectation of the customers. In general, the result also indicated that there is arnpositive relationship (correlation) between customer satisfaction and the two major elementsrnof the study: service delivery process and service quality.rnrnFinally, this study paper proposes undertaking a detailed study on each service deliveryrnprocess for undertaking corrective actions, recruiting and training skillful employees,rndeveloping different payment mechanisms, involving other firms in the selling process ofrnelectric power, and using the today's technology in order to satisfy the needs of its customersrnas major recommendations to the corporation.