The very objective of the research was to identify the level and the challenges of strategicrnmanagement practice in the Ethiopian construction industry consulting firms. Literaturesrnshow that strategic management is an important approach for a long-term performance of anrnorganization. It is beneficial in forming a sustainable business organization and advancesrnprofessionalism if incorporated to the business following best practices.rnQualitative approach was used for data gathering to enable the researcher collect an in depthrnthought of the participants. Qualitative data were collected from fourteen consulting officernrespondents having managerial or technical director position. The qualitative data analyzedrnthematically to draw results and conclusions.rnThe key findings show that the practices of strategic management in consulting firms werernnot matured after tested according to the fundamental stages. The lack of knowledge andrncommitment was found the reason for consultants failing to embrace strategic management inrntheir service provision in addition to the challenging market system due to the weakrnregulation of the industry. The recommendation forwarded both for consultants andrnregulatory body or policy makers. Consultants are recommended to raise the conception andrnapplication of strategic management and to assess their competitive advantage in the industry.rnRegulatory body or policy makers are also recommended to work to provide enabling marketrnsystem that appreciates the application of strategic management practice