Trade fair as an instrument of increasing sales in business organization, a case study of Emily Millionare ndustry Limited in Enugu. The overview of the unit topic will further strengthen and enhance the business administration and management practice in many cooperate organization in Nigeria. It will help the top management in the issue of the management of trade fair assets and channel the assets to its appropriate areas. This study will bring out areas of shortfalls in management of trade fair asset. Basically, the research is to find out or appraise the cooperate trade fair management practice using Emily Millionaire Industry Limited Enugu. It also discusses the introduction of cooperate trade fair management practice in particular. It would identify the immense significance of trade fair management. It also lay emphasis on the important terms used in the course of the study and highlights it’s would give clear defined ways in trade fair management that will be needful to organization. Furthermore, the study will trace related literatures of other authors especially the previous review work on this literature. The review would in no doubt bring about vibrant and adequate avenue in managing trade fair assistance. There will also be relevant data used in analyzing. In acquisition data of one hundred and twenty (120) questionnaires were distributed out of which hundred (100) were retrieved and discussed in the analysis of data. This is to certify that data used in analyzing the result is based on the level confidence which is 0.05%.
TABLE OF CONTENTS
Table of Contents
3.0 Research Methodology
4.0 Presentation of Data, Analysis and Interpretation
5.0 Summary of Findings, Conclusion &Recommendations
1.1 BACKGROUND OF THE STUDY
Trade fair from my own point of view is marketing tool used for increasing sales in business organization. It is also a form of promotion device or sales promotion strategy whereby producers or agents showcase and demonstrated their product(s) to both middlemen and the ultimate consumer.
Trade fair are time test method of getting buyers and sellers together under mutually legal beneficial condition and are being directed primary of potential customers, while services and goods are featured at trade fair, which are designed to attract immediate prospect and to create awareness.
Visitors participating in these fairs have privilege to physically examine, make movement comparison and learn about new product, market movement, completion and new source. The forums (show) are usually designed for special groups in a particular geographical area (as made in Nigeria trade fair).
Individual who participate in this fairs are always interested probably may want to know whether there is any slight change in product. Then when the exhibition are well publicized, managed and staff, the result can increase sales volume for exhibitors. Exhibit staffing is considered to be the most essential factors, as these shows are merely conventions. This is because it is this staffs who attends to the customers by informing, calculating persuading them to try or use the newly introduced product. Trade fair helps in attending to companies and enterprises by getting in touch with their customers and getting many inquiries from serious minded enterprises and Company executive that end up placing orders. Trade fair is a good venue for sales.
Trade fair is a tool that is used to increase marketing performance. It creates a forum for physical intervention between manufacturers and their medium to know how much interest the buyers show in their product that have been existing in the market and how customer reach t o various features and terms, how many express purchase intention or place order, since the participating vendors expected several benefactor which include generating new sales lead, maintaining new customers contact through the public relation officer at company’s price, meeting new customers, introducing new product and educating customers with publications, motion pictures and aided visual materials. It is organized at regular interval mostly at the same location and period of the year and it usually last from seven days to ten days (7-10 days). There are basically two kind of trade fair that are organized in Nigeria.
Trade fair are zones into three zones in Nigeria, which are Lagos, Kaduna and Enugu. Lagos serves as a venue for any international trade in Nigeria, while Kaduna and Enugu are used to organize trade fair for Northern and Eastern zone respectively.
1.2 STATEMENT OF THE PROBLEM
The Enugu Chamber of Commerce, Industry, Mines and Agriculture since inception has conducted about thirteen trade fair in Enugu State along Abakiliki road.
The organization of these trade fair up to this year has helped many companies e.g. Emily Millionaire Industry products and introducing new products. But there are some problems affecting the company to reach a standard. These problems are enumerated below:
1.3 PURPOSE OF THE STUDY
The purpose of this study is to:
1.4 RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
This study does not solely have academic as its main significant objectives. It hopes to orientate manufacturing industries on how, when and where to use promotion and the type of promotional mix, apply as personal selling which used products and benefits involved in using other areas in. It also serves as a forum where new products are been introduced to the market. It also increases the quality purchase by present customers.
1.6 SCOPE FO THE STUDY
Owing to the fact that the researcher cannot transverse the length and breath of Emily Millionaire Company branches in Nigeria, the researcher limited the scope of this study to the marketing office in Enugu.
1.7 LIMITATION OF THE STUDY
This project work is limited by any variable which we shall explain in detail. These variables are: