An Analysis Of Demand For Beef With A Focus On Quality And Safety In Addis Ababa City Ethiopia

Conjoint analysis was applied to assess the part worth of beef quality and safety attributesrnusing a cross sectional data from a stratified sample of 300 household s in Add is Ababarncity collected in Jun e 2007. The software used for estimation is SPSS 15. Results showrnthat fat content, fretless, neatness of meat shop and personnel, abattoir stamp and pricernare significant quality and safety attributes that consumers use in their beef purchaserndecisions. Interactive variables like family size, religion, age, schooling, stay in AddisrnAbaba and marital status are also found to significantly influence quality and safetyrnperceptions. on the other hand some variables such as sex of meal planners are found 10rnhave insignificant role in quality and safety perception. T he result further indicate s thatrnincome has a great role in influencing people perception regarding safety and quality ofrnbeef. The result of the stud y could be used for designing safety and quality standard forrnlocal wet market.rnKey words: Beef demand, Quality and safety attribute s, conjoint analysis, Addis Ababa

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