In this paper, the methed of comingent valuation (CV) is employed to assess consumers rnWillingness to pay for an improved water supply service provided through aprivaternConnection, The facus group for study are 264 households who randomly selected rnFrom the small Ethiopian town of Meki.rnThough 95.5 percent of the sample use a predominantly piped water source.s4 percent ofrnthem consider the existing source to be instatisfactory. Hence an improved system which alsornCharges higher tarff rate than existing one was welcomed by many of the sample.In fact,arnTariff rate of 10 cents per insrra, in spite of being almost double the current average price,rnWas found affordable to 89 percent of the sample.rnIt was also observed that willingness-to-pay bid responses are past random members but rnSensible expressions of consumersnces which in fact are partly explained by economicrnVariables such as incame and the time cost of fetching water alternative sources.