In this study, an attempt was made to attach quantitative estimates to the on-site recreationalrnbenefit of Soldered Recreation area so as to demonstrate how the respective authorities canrnextract revenue out of the excess benefits to improve qualities and expand the types andrnvarieties of their services. Furthermore, welfare effects of two of the major drawbacks ofrnrecreational qualities on the site were estimated. In doing so, the study applied two standardrnprocedures in Environmental Economics, i.e. Travel cost and contingent Valuation methods,rnusing primary data collected from a survey of 232 visitors at Sodere Recreation Area.rnThe Travel Cost Method used the amount of money and time people spend getting to the siternto derive the demand function for the site, which in turn was used to calculate recreationalrnbenefits associated with the site. On the other hand, the contingent Valuation method usedrnhypothetical elicitation techniques to evaluate people's Willingness-to-Pay (WTP) inrnexchange for access to an improved recreational qualities, which in turn was used to estimaternthe welfare effects of the existing problems on the site.rnLike other similar studies, travel costs, visitor's income, mode of transport, and experience onrnother substitute sites were identified as major determinants of visits to the site. On the otherrnhand, visitor's income, visitor's attitude towards the problems, and visitor's position andrnresponsibility in the household were found to be important determinants of the WTPrnresponses.rnUsing Maximum Likelihood estimators of truncated models, the annual on-site recreationalrnbenefit of the site was estimated to be Birr 9,824,094.80 (US $1,403,442.10) per year, inrnwhich the site authorities collect only 9 percent of this sum, i. e. an average of Birr 856,680rn(US $122,382) per year, from gate fees. This shows that much can be done to generaternrevenue for the support of quality improvement and expansion projects at the site. On thernother hand, using the same models, the welfare effects of congestion and malaria problemsrnwere valued as Birr 1.37 (US $0.20) and Birr 4. 39(US $0.63) per visit respectively, showingrnthe relative depth and seriousness 'of malaria problems on the site.