This study is carried out based on the objective to identifo factors affecting internetrncllstomers ' satisfaction by believing that it will contribute a lot for the modernizationrnprocess with new internet and related technology based opportunities for transactionrnthrough providing firms with new ways to conduct business. To carry out this study, twornstructured questionnaires were used for assessing the first to customer 's perceived servicernquality and value and the second management 's perception towards service quality. Thernresult shows, while the mangers perceive serving expectations, service employees, servicerneffectiveness and communication and concern dimensions significantly contribute torninternet service quality; users/ subscribing customers ' found dependable employees,rnoperational skill, internet importance and tangibility and reliability are found to berncontributors for service quality then to customer satisfaction. Additionally, customerrnperceived value constructs are found to be contributing factors. After the impact of thernnewly identified customer perceived quality dimensions both customers' perceived servicernquality and value have significant relationship to each other identified by correlationrncoeffic ient and based on regression analysis, overall customer perceived quality was foundrnto have the only significant effect on determining overall customer satisfaction. lvloreover,rnthe .findings indicate that the customers' are dissatisfied and business-internet applicationrnis highly dominated by email and inf ormation searching. For this its recommended thatrnETC should improve its service to satisfY its customers