Cultural heritage tourism is globally attractive to governments because it has demonstrated anrnability to contribute to the rejuvenation of regional and inner-city urban areas. Addis Ababarnpossess historical buildings with exceptional architecture that express astonishing history of therncity. As tourism sells a beautiful experiences historical buildings and architecture in physicalrnform plays a significant role in cultural heritage tourism activities in urban areas. However mostrnof the buildings in Addis Ababa are not maintained and conserved as heritage tourism resources.rnTo this end, the thesis was intended to explore the marketing and promotion of historicalrnbuildings as cultural heritage tourism recourses in Addis Ababa. To achieve the objectives, thernresearcher employed a mixed type of research method. Both primary and secondary data werernused to assess the marketing and promotional activities of historical buildings for culturalrnheritage tourism purposes. Questionnaires were distributed to purposefully selected, onernhundred fifty (150) cultural tourists and one hundred fifty (150) tour operating firms. Keyrninformant interview were undertaken with seven (7) selected heritage and tourism marketingrnexperts. Secondary data were collected from government reports, policy documents, journals andrnlocal research papers. In addition, personal observation was conducted to fill the gap of primaryrnand secondary data gathered from different sources.rnThe analysis of the result reveal that tourists visiting historical buildings were leisure touristsrncoming independently on holidays, price around historical buildings is not expensive, fromrncultural tourism sites in Addis Ababa museums are mainly included in the package tours. Tourrnoperators serve foreign tourists as their target market, but the finding revealed that there wasrnhuge potential of domestic tourism. Word of mouth is the single most source of informationrntourist know about historical buildings of Addis Ababa while, exhibitions, tourist informationrncenters, and tourist guide books were insignificant in terms of informing about the buildings.rnTour operators used websites, blogs and emails (internet) as marketing and promotionalrnstrategy. Cultural tourists who visited historical buildings were motivated by history or learningrn(curiosity) and architectural beauty of historical buildings. Cultural tourists visited historicalrnbuildings of Addis Ababa were casual tourists but, recommended Addis Ababa as culturalrntourism destination. Unbalanced system of budgeting with the cost of heritage conservation, lackrnof collaboration and lack of sufficient knowledge about historical buildings by tour operatingrnfirms were among the barriers of marketing and promotion of historical buildings as culturalrnheritage tourism recourses.rnGovernment is recommended to manage and conserve historical buildings, facilitate and initiaternthe collaboration and participation of stakeholders during the planning, marketing andrnpromotional stages of historical buildings as cultural tourism resources. Tour operatorsrnrecommended to diverse their target market, conduct marketing research and analysis tornunderstand the potential of domestic tourism, and acquire the necessary knowledge which is veryrnessential for marketing and promotion of cultural heritage tourism.