Assessing The Role Of Cultural Attractions At Merkato Market For Tourism Development In Addis Ababa Ethiopia

Now a day, culture is a major asset for tourism developmentand it is serving as a major factorrnin the attractiveness of most destinations like Merkato which is an open air market and culturalrndestination in Addis Ababa City that stands to signify Ethiopian cultural spots. Despite thernfact that Merkato cultural attractions play a significant role for tourism development, theyrnwere not properly tapped and managed to sustain as a remarkable attraction. Hence this studyrnwas designed assessing the role of cultural attraction at Merkato market for tourismrndevelopment in Addis Ababa Ethiopia.The study employed both qualitative and quantitativernresearch designs, Quantitative data were gathered from both international and domesticrntourists and owners of shopping and qualitative data were collected through the semistructured interviews from tour operators ,tour guide, government sector .Purposive andrnsimple random sampling techniques were used to obtain data among 300 hundred sampledrnparticipants for interviews and questionnaires. Quantitative and qualitative data werernanalyzed through descriptive statistics and thematic analysis, respectively.The major attractionrnof Merkato are rich anddiverse; they comprisereligious institution and their cultural product,rnsouvenirs’ shop, various species, cultural medicine, social interaction tera and berend thatrnexplained what they did inside. The findings of thestudy revealed that Merkato open air marketrnnow a day’s encounters several challenges, such as lacks of parking area. Safety and security,rntraffic conjunction, fluctuations in price of cultural attractions and opens air marketrntransactions moving to modern building construction. Due to these factors the biggest open airrnmarket has been diminishing its attractiveness. But, this cultural attraction for tourismrndevelopment plays a huge contribution to the development of a country, so that the governmentrnhas understood the tourism potentials of the country and made some progresses towardrnenhancement, protection, promotion, preservation, and sustainable utilization of all cultural.rnSo, the researcher suggested government and different stakeholders to provide requiredrnattention to keep this nonrenewable cultural attraction.

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