Determinants Of Agent Performance The Case Of Commercial Bank Of Ethiopia

Dynamism in business environment and stiff competition has brought change in the bankingrnindustry pushing banks to innovation and technology advancement .Realizing this, the main aimrnof this research was to identify determinants of performance of banking’ agents in the case ofrncommercial bank of Ethiopia with the performance dimensions of fraud, network, and financialrnliteracy, financial cost and reward. The study used primary and secondary data sources. Simplernrandom sampling technique and purposive samplings were employed. Questionnaire wasrndesigned to collect relevant data from the selected 222respondents215 questionnaires wererncompleted and analyzed. Both descriptive research and explanatory research design werernutilized. The multiple regressions result indicated reward, financial cost and financial literacyrnhad positive and significant impact on agents’ performance but fraud and network capabilityrnhad insignificant effect on agents’ performance. Correlation analysis also used in this studyrnbased on this, all variables had positive relationship with agents’ performance. The regressionrnresult showed that the independent variables used in the study explain 72% variability onrnagents’ performance. The study concluded reward; financial cost and financial literacy hadrnpositive and significant effect on agents’ performance. Finally, recommendation forwardedrnreward, financial cost, and financial literacy should be given more attention by the bank, thernknowledge of fraud should exist in the side of agents and network capability should bernimproved.

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