Determinants Of Hotel Selection By International Business Guests The Case Of Star Rated Hotels Of Addis Ababa

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Despite significant share in room occupancy, little is understood concerning factorsrninfluencing selection of hotels by international business guests of rated hotels in AddisrnAbaba. By comprehending to guests’ criterions of selection, hotels can achieve repeat andrnalso get new business. Otherwise, then they must be ready to endure low occupancy levelsrnand eventually diminished business. The study aimed to identify the factors for hotelrnselection, level of their importance and future expectations regarding these factors byrninternational business guests. The research is beneficial to mainly hoteliers in gaining arnsuperior understanding of the elements influencing guests’ hotel selection. The studyrnadopted a cross-sectional descriptive survey design. Respondents were systematicallyrnselected from the hotel they stayed in for one or more nights. By considering hotels’rnaverage daily occupancy, sample of 272 was taken. Primary data was collected by arnstructured questionnaire and analyzed by the use of SPSS version 22. The analyzed datarnwas presented in the form of tables, graphs, histograms and pie charts. The findingsrnindicated that, hotel’s location matters most in business guests’ hotel selection withrn(μ=4.72, sd. =0.35). Additionally, hotels’ location and price need to be improved forrnbusiness guests’ next visit. The study recommends that hoteliers should do their best inrnmaking their property preferable by meeting attributes guests deem as important. Thisrncould be done by making the hotel easily accessible for different transportation modalitiesrnand prioritizing hygiene issues of the premises. They also need to take a gaze of theirrnpricing system which guests wish to see improved for their next trip.

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Determinants Of Hotel Selection By International Business Guests The Case Of Star Rated Hotels Of Addis Ababa

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