Background: Tobacco and alcohol use are the most known addictive habit all over the world.rnThese substances are the known cause of or predispose to several diseases mainly cancers. Thernuses of these substances are now spreading in Africa and Asia and it has emerged as the majorrnpublic health problem in developing countries. Smoking among the youth has emerged as thernnew social and health problem. Generally, the school going adolescents in these countries are atrnrisk of smoking cigarette. Alcohol is the most prominent substance and drinking alcohol wasrnpredominantly presented as normal social activity.The reasons for alcohol use were prosocial,althoughaminoritywerernrnrelatedto alcohol dependant and crisis manegmant.Mostly Directrnadvertisement is banned in almost all World Health Organization countries except seven.rnTelevision shows, movies, internet, magazines, music videos and other entertainment media canrnimpact tobacco and alcohol use both positively and negatively. Perhaps the most intensivelyrnstudied medium is cinema. rnObjective: This study aims to assess the tobacco and alcohol images, in Amharic video films inrnAddis Ababa, Ethiopia. rnMethod: Ten minute descriptive content analysis. Ten minute interval content analysis ofrntobacco and alcohol use verbal, text and imagery information on the top 30 Amharic video filmsrnreleased on cinema and uploaded in you tube channel from January 1 2018 to December 31rn2018 was conducted in Addis Ababa the Data was collected by using film editors who have norninterest of conflict with the investegated films and quantified the images of tobacco in each filmrnin 10 minute intervals and by assessing the legal documents of Ethiopian media proclamations,rnand also the government proclamations of alcohol and tobacco control. rnRESULT: Of the 30 films investigated, 771 frequency of alcohol and tobacco images havernoccurred in which 630 (81.8%) contained at least one reference to alcohol, and 141 (18.2%)rncontained at least one type of tobacco image appearance. And the other result of thisrninvestigation show that user of the alcohol and tobacco were the main characters 427 (55.4%),rnco-characters 260 (33.7%) and supportive characters 84 (10.9%). The types of tobacco typesrnviewed were cigarette 105 (75%), Shisha 16 (11.4) and others 19 (13.6%). The brand of tobaccornthat appeared was Niyala 10 (55.6%). Marlboro 8 (44.4%) and The type of alcohols used Beerrn210 (41.3%), whiskey 89(17.5), wine 59 (11.6%), areque 29 (5.7), and unknown 61(12%) hasrnbeen viewed. rn Conclusion: Movies contribute to indirect tobacco and alcohol use promotion, FMOH andrnEFDA (Ethiopian Food and Drug Administration) with all relevant stakeholders should restrictrntobacco and alcohol related information in films to prevent the youth from tobacco use exposure.