This paper aims at investigating Dagu, the traditional and indigenous communicationrnsystem of the Afar, as a central subject of inquiry. Previous studies on Dagu tend tornoverlook its dynamism and only peripherally treat it as a means to other communicationrnends. However, this study looks into Dagu as a cultural communication entity as opposedrnto a mere oral, interpersonal communication. It examines Dagu as a traditionalrncommunication performance while looking at its unique attributes that can make itrndifferent from a simple interpersonal communication. To this end, convenience samplingrnmethod was used to select places; and purposive sampling technique to select informantsrnfor the study. Ethnographic and qualitative data collection methods of observation, focusrngroup and individual in-depth interviews were employed. Hence, Dagu is found to be arnritualistic exchange of information which requires distinctive cultural discipline in thernreception and transmission of communally important information in the Afar community.rnA Dagu ritual comprises three phases where the first is the ritual prologue and thernsecond phase is the mainstream Dagu, which includes the exchange of currentrninformation, while the third phase winds up the ritual. It is also found that therninformation in the first and second phases are reportable while anything exchanged inrnthe third phase, pleasantries and personal chats, are not reportable. The third phase,rnwhich is the ritual conclusion, is also described to be a phase where extraneousrninformation from non-Afar sources can be exchanged but not reported. Therefore, it canrnbe seen that Dagu insulates exogenous information and the claim, as emphasized in localrnrelated studies, that Dagu can be synergized with the modern mass media is found to be arnbold one. The findings of the study also show that Dagu is protected from falsehood andrninaccurate information through its cultural mechanisms, and that it is very much relatedrnto issues of identity, security and communal welfare beyond communication.