Assessment Of Foreign Languages Department Of Ethiopian Television With Respect To Promoting Pan-africanism The Case Of English Language Desk.

This study is conducted to make assessment of Foreign Language Department at ETV as regardrnto giving coverage to Pan-Africanism core themes and promoting the Africa rising narrative torninternational community residing in Addis Ababa. The study particularly focused on framing -rnPanAfricanism ideals. Qualitative research method was solely applied. Selected programs’rncontent was analyzed as to how they framed Pan-African aspirations. In-depth Interviews werernheld with individuals pertinent to the study area.rnMajor finding of the study are various Pan-African themes remain uncovered. Economicrnemancipation and integration are the predominant Pan-African themes discussed to a moderaterndegree within the programs analyzed. ETV’s Foreign Language Department’s Accomplishmentsrntowards promoting Africa and pan-Africanism were insufficient. The content selection, storyrnframing and time allocation were found to be limited in living up to better and fairly portrayingrnthe continent and thereby in achieving the intended change of long held negative perceptionrntowards Africa.

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