The purpose of this study is to examine communication techniques and language use ofrnEthiopian Airlines public relation. It attempts to explore the efforts and the overridingrnChallenges Ethiopian Airlines PR is facing to reach out and communicate with the mediarnand the public. Moreover, the study was conducted based on the two-way symmetricrnpublic relations model, where public relations departments give equal emphasis to therninterest of the media and the public as that of the institutions. In-depth interview andrnquestionnaire are tools used to conduct this study. Regarding in-depth interviews, five keyrninformants were selected by the researcher in consultation with the organization beingrnstudied. The informants were selected by their assumed critical role to play in EthiopianrnAirlines public relations Office. Generally, as a qualitative research, data was gathered inrnthe tools and interpretive analysis was made. While collecting, analysing andrninterpretation of the data, common procedures were observed. In the in-depth interviews,rnfor example, consensual semi-structured interviews were recorded, and additional notesrnwere taken to strengthen them. The recorded interviews in turn were transcribed; the datarnwere categorized into themes; and interpretive analysis was made afterwards. As to thernquestionnaire, structure questionnaire type was distributed to twenty four journalistsrnworking in nine broadcasts and print media. Then responses were carefully analysed andrnpresented. The findings of this research have revealed that Ethiopian Airlines Publicrnrelations is undergoing through many professional and organizational limitations onrnhandling issues which have direct impact on the media and public. As the company isrnstate-owned and national flag carrier of Ethiopia, information and access for data for thernmedia and the public is so essential. Professionals working there also must be the onesrnwho can fit this giant company which is now representing the continent too. Therefore,rnthe researcher finally recommended Ethiopian Airlines public relations to work in arnprofessional and responsible manner and be more open to the media houses working morernon building long-lasting relationship with medias especially with the local based ones.