The purpose of this study was to investigate the representation and stereotyping ofrnaudience in ethnically skewed media with a special focus on ASRAT Television. The studyrnassessed the influence ASRAT Television has on its audience. The researcher employedrnqualitative methodology to get detail views and used purposive sampling technique tornselect key informants who watch ASRAT Television. For the conceptual and theoreticalrnframeworks, Agenda Setting Theory and Magic Bullet/ Hypodermic Needle Theory werernreviewed respectively. The findings of the study revealed that ASRAT Televisionrnmisrepresents and stereotypes its audience that their perception about ethnicity wasrnfound to be distorted. The television played a paramount role in the audiencesâ€™rnperception that the Amhara ethnic group is faced with existential threat from other ethnicrngroups in general from the Oromo ethnic group in particular. Also. It was discoveredrnthat ASRAT Television portrays the Federal government possible threats to the Amhararnpeople in that it is secretly interfering and destabilizing the Amhara region. Based on thernfindings, it was recommended that ASRAT Television avoids misrepresenting its audiencernthat exposes them holding distorted beliefs about their ethnicity. It was alsornrecommended that ASRAT Television works for a peaceful coexistence of the Amhara andrnOromo ethnic groups. Last but not least, a recommendation was made that ASRATrnTelevision should avoid sensationalizing ethnic issues, inappropriate characterizations,rnantagonistic rhetoric and the use of loaded language in its news stories and otherrnproductions.